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Archive for January 22nd, 2009

trendsspotting-mobile-2009

Some mobile stats for you:

People are now using their phones to text more than they use them to make phone calls. (Nielsen Mobile)

The mobile messaging industry was worth$130 billion in 2008. It is predicted to be worth $224 billion by 2013 – 60% of non-voice service revenues. (Portio Research)

On average, US mobile users text twice as much as European mobile users. (Portio Research)

U.S. teens (ages 13 to 17) had the highest levels of text messaging in Q2 2008, sending and receiving an average of 1,742 text messages per month.  In comparison, teens took part in an average of 231 mobile phone calls per month, during the same time period. (Nielsen Mobile)

Mobile IM users will surge from a worldwide total of 111 million users in 2008 to 867 million users by the close of 2013. (Portio Research)

The US currently leads the world in mobile video penetration but with only 5% of mobile users downloading mobile video. France and Italy round off the top 3 each with 4% of users downloading mobile video. (Nielsen)

The typical mobile video viewer tunes into their phone for an average of 3 hours and 37 minutes per month, and 54% of mobile video users spend more than 15 minutes at a time watching a mobile video. (Nielsen)

More great resources:

Download the full TrendsSpotting report here.

Another great resource if you are looking for actual mobile statistics: mobileisgood.com

A great place to get killer insight into the world of Mobile Marketing: MobileMarketingWatch.com

Killer white paper on the importance of having a solid SMS strategy (yes, even YOUR business): MobileStorm.com

So with all this growth and reach potential, what’s your mobile strategy? What do you mean “we don’t have one?” Ouch! Maybe it’s time you started looking into the mobile market, dontcha think?

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