Sorry folks, I know this has nothing to do with brand development, marketing or social media, but… oh wait, it does! (I’ll come back to that.) Truth is, I wanted to post this because it made me laugh outloud. And I laugh every time I see it. If you don’t know these guys, it probably won’t be as funny to you, but if you know them it’s priceless.
Check out the full post here.
Oh, and about the brand/marketing/social media thing: One of the many things that sets Orange Coat apart from other web design firms is the fact that they can blend humor with flawless design better than most, and this card is a testament to that. They may make it look easy, but trust me, it isn’t. Turning ideas (yes, even goofy ones) into reality is easier said than done, but not so much for them.
I love it: Taking the most boring, cliche Christmas season tradition in the world and turning it into a conversation-starter? Brilliant.
And as for the Social Media angle, the post has all of Orange Coat’s Socmed particulars (yay Twitter).
I don’t mean to shamelessly plug my friends today, but after seeing this, how could I not? 😀
Transparency Note: I do not currently receive any remuneration from Orange Coat or any of its agents, but this post may earn me a beer or two. Or three.
Brand Building and Online Marketing Blog 
Nice work … and who doesn’t want to show off those sideburns at Christmas?
Using humor in branding is like walking a tightrope. You have to do it well, or you’re going to fall flat on your face. Since humor is so specific to individual, it makes it difficult to have your humor transcend the uniqueness of the target market. Case and point: The Burger King commercials a while back with the creepy looking “Burger King”…I’m sure they thought it was funny, but most people were turned off by it.
Matt
PS: I find the post card funny, for me this works.
Thank ya for the kind words.
We’re really happy how it this whole thing turned out. From concept to design to Jimmy C’s modeling. It all worked well.
I could write a thesis on Jimmy C’s modeling.
@Matt’s comment. In my first comment, I was going to write something like, the funny thing about humor is everyone doesn’t get the punchline.
It was and still is a concern of ours in general and on this card in particular. I don’t think everyone gets the joke and it certainly does help to know who we are. But, in general, I think and hope more people get than don’t.
On a side note, long live the Big Buckin’ chicken from Burger King
How can anyone not get the joke?
If Jeung were still among us, he might even suggest that this type of exercise might be a way to weed out potentially incompatible clients.
Weeding out incompatibility. I said the same thing to a person I met this evening.
I’d sure like OrangeCoat to grow, but I find being true to yourself and your clients works out best for everyone.
Sometimes we walk the tightrope at OrangeCoat. Some people won’t get it, but the overwhelming majority had a real reaction and are saying things like “awesome”.
I’m more of a “measure it” guy, but this one just felt right from the beginning. We only hope we’re remembered as those OrangeCoat guys who are original and go the extra mile and not just a bunch of goofballs.
Well, you have my stamp of approval. That pretty much says it all, doesn’t it? Heck, even Gavin gave this a thumbs up. Case closed.
😉