Feeds:
Posts
Comments

Archive for December 8th, 2008

doyoulikeit1

Word to the wise: If you don’t stand out in some way, you’re done.

You might be able to exist, you might manage to survive, but that’s all you’ll ever have to look forward to. You can be a one-man show and still be corporate. Don’t do it. Don’t waste your time being just like everyone else. Don’t waste your soul on being average.

Give yourself more credit. Everyone has strengths. Everyone has talents and abilities. Not using them every day even in some small way is such a shame it ought to be a crime. (And it’s bad business to boot.)

Whether you’re a photography studio, a web design firm, a sports magazine, a sportswear company, a triathlon shop or an antique furniture store, you either stand out, or someone who does will come along to wow your audience and steal your business right from under your nose.

Trust me on this: you can’t afford to be average. Even if you’ve based your entire business model on the lowest pricepoints, on bare-bones bottom-line imports, you have to take your uniqueness as far as humanly possible… and then some.

Yes, even accounting and financial services firms can stand out. Restaurants. Retail outlets. Breweries. Day care centers. Schools. Law offices. Graphic design firms. Janitorial services agencies. Manufacturing plants. It doesn’t matter. Your industry and specialty are irrelevant. Anyone can stand out.

Here’s a tip for you: The best way to stand out in a crowd is simply to stand for something: Producing the most useful online content for your users. Making it easy for your customers to get information on products before they shop. Providing your clients with the best after-sale service in the industry. Brewing the best cup of coffee in the world. Turning boring shopping experiences into something fun and enjoyable. Returning calls faster than anyone else. Being the easiest company your customers have ever had the pleasure to do business with.

Business models are just templates, folks. They’re the framework. Marketing, advertising, branding, PR, all of these things are great, but remember that you can customize your business all on your own too. From packaging to billing to the way you answer the phones. From the grade of toilet paper you stock in your bathrooms to the way you hire new talent. From the corners you will never, ever cut to the crazy ideas you decide to put stock into. From the stand you take on community issues to the tone of the dialogue you foster with your customers. It is all in your hands.

Stand for something. Stand out. Be extraordinary, if only for a year, if only in the eyes of a handful of customers. If only during the course of a single phonecall.

Be memorable.

Be worthy of note.

Don’t ever, ever, ever settle for safe or average or just good enough. Not in the big things. Not in the small things.

Know who you are and who you want to be as a person, as a company, as a brand, and just do it.

No one – let me repeat this – no one is standing in your way.

Now go out there and conquer something. (Yes, right now.)

Read Full Post »

How we press forward.

“The problems of this world cannot possibly be solved by skeptics or cynics whose horizons are limited by the obvious realities. We need men who can dream of things that never were.”

– John F. Kennedy

Read Full Post »

loft1

Okay… People always ask me “Olivier, what do you want for Christmas?”

Well, now I know what to answer them: A Loft Cube.

Though not exactly a cube, this “personalized home container” is 7.50m x 7.50m x 3.50m (plus 1.20m from the ground), and sports 45 square meters of pure style and design. Check this little marvel out:

First, the window spaces can be individually customized (transparent, translucent, wooden slats, etc.) so you can strategically keep your nosy neighbors out of your biz without sacrificing precious light or a killer view. (Not a bad start.)

Second, the use of space inside this thing is nothing short of pure genius. It’s wide open, every section flows into the next, and the furniture works to tie it all together as simply and comfortably as possible.

Third, (see below) the showerhead swings through the wall partition to water the plant. (How cool is that?!)

loft4

Fourth, (also below) the bathroom faucet swings throught its wall partition to double as a kitchen sink faucet. (Seriously. The coolness knows no end.)

Fifth… see those soothing little white rocks on the ground? They absorb moisture under the shower and the bathroom sink to help keep the floor dry. (Now why didn’t I think of that?!?!?!?!)

Sixth, this thing can be built on a rooftop or in a backyard or by a swimming pool… or just anywhere you want. This would make for a killer guest house / home office / man cave is what I’m thinking.

loft-3

I’ve seen modular dwellings before, but this one kind of rocks my world. It’s pure design genius. Simple, beautiful, efficient… I’m in lurve. It’s like, the ultimate guest house/loft/pod/lounge, all rolled into a stylish little package…

… and the perfect Christmas present for yours truly.

Ahem.

Read Full Post »