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Beeline Labs, Deloitte LLC and The Society For New Communications Research recently partnered to conduct a first-of-its-kind study of how more than 140 organizations are employing online communities dubbed “Tribalization Of Business.”
Francois Gossieaux (Marketing 2.0 and Beeline Labs honcho) sent me this pretty killer summary of the report last week, and I am just now getting to it. Fantastic stats and insights for any company, large or small, looking to incorporate community interactions into their business model. (Customer communities, user communities, thought leadership communities, etc.) You really owe it to yourself to click on the links and read up on this. It won’t take a lot of your time, and you will learn some pretty interesting (dare I say actionable ?) stuff in the process.
The report and summary also include some pretty killer best practices, so take note.
The summary: http://www.beelinelabs.com/files/TribalizationStudyrelease.pdf
The Tribalization report’s web page: http://www.beelinelabs.com/tribalization/
Additional reading:
- The importance of scale to make in communities
- Understanding the power of communities – even when you do not have a critical mass of users
- The Importance of Affiliating with Others in Corporate Community Efforts
- Are customer communities changing the marketing department?
- Observations from the Community 2.0 Conference
- Communities are still so young – many people still confused
- Why wrong measurements can be bad for your community’s health
- The long tail effects of business communities
