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Archive for May 19th, 2008

Some sweet, sweet words of wisdom from Advergirl:

What’s the number 1 reason agencies lose accounts? I would argue that it’s complacency. The agency is coasting. They probably don’t even realize they’re doing it. But after years with a product, it’s easy to get too close to it, to lean on old insights, to produce rather than create.

Taking a strategic approach to every project is fighting the coast.

But, more importantly, it’s getting to do the best at your job – who wants to be a pair of hands when you can be a leader?

* * *

Once you’ve tried out the same Idea three or four times, only to find a big ugly mess at the end, it’s just human nature to kill that Idea out on hand of the fifth go round. But a scrappy little rookie might look at it another way. Sure it didn’t work the other times; so, what can we do differently to make it successful this time?

* * *

We all get into a groove. The creative brief works like this. Client Z will always want this. For retail, we always do this.

The new kid in the room carries none of that history. And asks – preferably in a brief way – why? Or how? Or what about this? Or do we have research on that?

Keep asking those questions. Looking for holes. There’s always more to learn.

‘No’ is the easiest word to say. Finding a way to say ‘yes’ can be the first step to great work.

Clearly one of my new favorite reads.

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From the very awesome Advergirl Blog – hat tip to Dave Armano’s fierce Twittering:

Question: What blogs and books do I read to stay on top of trends?

Well, I should say that ‘staying on top of trends’ is a pretty relative term these days. But, to stay somewhat aware of the cool stuff in my tiny area of addiction/interest, here are my top picks:

Blogs:

  • Adaptive Path
  • Advertising Age – CMO Strategy
  • Andrea Hill
  • B&A
  • Bokardo
  • ChangeThis Newsletter
  • Chief Marketer
  • Church of the Customer
  • Compete
  • Cowshed Productions
  • eBusiness.org
  • Emergence Marketing
  • Groundswell
  • Hill | Holliday
  • Hitwise Intelligence
  • Horse Pig Cow
  • How Advertising Spoiled Me
  • I Believe in Advertising
  • indexed
  • Jeremiah Owyang
  • Jeremiah Owyang
  • Joe Niedecken
  • Kelly Mooney
  • Logic+Emotion
  • Lynetter’s Online Dev Slides
  • Marketing Profs Daily Fix
  • Media Buyer Planner
  • Noah Brier
  • Own Your Identity
  • Paul Isakson
  • Pleasure and Pain
  • SAW a good idea
  • StickyFigure
  • The Brand Builder
  • Todd And
  • Tom Fishburne: Brand Camp
  • Trendwatching
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    The commoditization of everything is turning the US into a 2nd world country.

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