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Archive for May 17th, 2008

Cab drivers are some of the most interesting people you’ll ever meet. And some of the most knowledgeable about the places you visit for business or leisure. be super nice to them, chat them up, and get them to tell you a good story. it’ll make your ride to and from the airport a great one, and they probably won’t try to stiff you.

They’ll also treat you extra nice, which always sets the stage for a great check-in at your hotel or at your airline terminal. Trust me, the doorman at whatever hotel you’re going to will take his cues from how well your cabbie treats you as he drops you off. They have radar for stuff like this.

It’s fascinating to me how much people open up to you when you engage them with curiosity and enthusiasm. And the upgrades… Wow. The upgrades. Turning on a little charm goes a long way to helping human touchpoints everywhere create a remarkable brand experience for you everywhere you go.

And wearing big Hollywood sunglasses at all times seems to help, for some strange reason.

Go figure.

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