Thanks to Andy Woolard for introducing me to Pundo3000: A German website that compares photos on product packaging with the actual product inside. In some cases, the two are quite similar. In many cases, however (as evidenced by the example above)… not.

Check out a few of my favorite (you can click on each image to see full size versions):

I’ve learned three things today:

1. Hacksteaks are indeed hack steaks.
2. False advertising (especially on POP/packaging) is rampant.
3. Germans eat a lot of weird stuff. (I mean… what the heck is this?! A corndog/nut bar?)

Imagine if a website cataloged ALL products and brands in this way: Messaging/Promise. vs. The actual experience.

How would your brand fare? (Or your clients’ brands?)