Brand Central Station‘s Mike Bawden posted a great piece about the connection between innovation and brands on his blog last September, which I found again by accident yesterday. Here are some of my favorite passages:
“Why do we get the inspiration for innovation? I think it may be part of the human condition – that we’re always trying to make things better. Sometimes it’s a personal challenge to see if we can outdo what’s been “done” before. Other times, it’s a more practical reaction to a need expressed by someone we care for … a customer, a co-worker, a family member.”
“It’s important to understand how innovation can effect the perceived value of your brand. Done right, innovations can keep your brand fresh and relevant to those people who already know and understand it. Innovation can also open your brand to new market opportunities.”
Yep. Innovate or die.
Check out the full post here.
Oh, and while you’re at it, find find out what Bill (Gates) is planning to do with his free time once he leaves Microsoft.
Note: To leave a comment and read all of my other brilliant posts, head on over to the brandbuilder’s home page. (Yes, now.)