One of the perks of being a blogger is that I occasionally receive advance copies of marketing books. So far, they’ve all been good, but I received one about a month ago that kind of stands out from the rest because it is so well put together. Part cofee-table book, part textbook, part collection of case studies, Design Matters// LOGOS is also a beautiful book: On top of being smart and informative, every layout is eye-candy, which is a very nice touch. (It makes the book engaging, at the very least.)
Design Matters//LOGOS covers brand strategy, planning, research, understanding customer cultures, collaborating with other businesses and groups, typography, logo creation, logo evolution, logo flexibility, and dozens of other elements of any successful brand management project, including some excellent case studies that help you put everything in context. Essentially, the book is a step-by-step “how to” brand communications strategy guide for both strategic and design-minded brand managers everywhere, and will hopefully show up in college and Masters level Marketing programs across the English-speaking world very soon.
Have a great Wednesday, everyone.