Archive for June 26th, 2007

This, from AdPulp‘s David Burn:

“Scott Donaton, Publisher of Advertising Age, wanted sparks to fly from the panel he moderated in Cannes last week. Instead, he could barely muster enough smoke to smudge an industry wallowing in denial.

‘Here’s what we learned at the high-powered Cannes Debate panel on agency reinvention, which I moderated during last week’s International Advertising Festival: next to nothing.

‘Here’s what that means: The ad business has a bigger problem than it realizes. Because its leaders refuse to share real learnings and best practices, or to discuss the frustrations they face in reinventing their legacy businesses, there’s little chance of harnessing their collective wisdom to benefit the industry. Which means each player within it has to keep trying to figure it out on their own. That’s a shame.’

I can’t help but smile at this scenario. We work in an industry dedicated to passing off utter bullshit as something wholesome and worthy of the customer’s time. Then we go to fancy gatherings in France to celebrate our best bullshit from the preceeding year. Meanwhile the emperor stands alone and naked. Personlly, I’m glad. The brave and the few will move forward from this low point and create better work. As it should be. As for the rest, who really cares?”
Pow. Which raises a pretty serious question I find myself asking on a quasi-daily basis: How do you change a culture (within a company or an entire industry) that a) doesn’t want to change, or b) knows it should change but isn’t willing to actually do what it takes to make it happen?
I am reminded of the old saying: “You can lead a horse to water, but you can’t make it drink.”

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FYI: There’s a cool little e-book for all of you design addicts out there: “Thought Leadership By Design,” by Nate Burgos. It’s a great compilation of quotations about design, so you can easily infect yourself – or others – with some design-inspired insights. Good stuff. Here are some sample bits and pieces from the book:
“When it comes to innovation, business has much to learn from
design. The philosophy in design shops is ‘try it, prototype it, and improve
it.’ Designers learn by doing. The style of thinking in traditional firms is
largely inductive – proving that something actually operates – and deductive
proving that something must be. Design shops add abductive reasoning to
the fray – which involves suggesting that something may be, and
reaching out to explore it.”
– Roger Martin
“Now, where I believe ‘user experience’ is still valuable
is indescribing an emergent quality of product development. A product or
service can have good or bad user experience. But it’s foolish to
think that the user experience can be owned by any one group in an
organization – it’s a result of of the accumulation of actions taken by an
– Peter Merholtz
User-Centered Design means understanding what your users
need, how they think, and how they behave – and incorporating that understanding
into every aspect of your process.”
– Jesse James Garrett
Have a great Tuesday, everyone. 😉

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The idea flower

Brilliant graphic put together by the folks over at Logic+Emotion. Check out the full post here.

Personally, I would have represented the customers family as the rain and sunshine rather than part of the root, but other than that, I like the concept a whole lot. Nicely done.

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