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Archive for June 21st, 2007


Today’s brilliant quote comes from Mr. Bob Dylan, via the meme huffer blog:

“Don’t be afraid not to follow the herd – because where the herd’s gone, the food is already eaten.”

Double-negatives aside, Bob is right: Following the herd is just about the least profitable business model in existence… Yet, sadly, it is by far the most common.

We touched on this concept in the “The Brand Erosion Spiral of Doom” a couple of days ago: Waiting for your competitors to come up with the great ideas and then getting onboard is not a good way to build a strong brand for yourself, or capture much market share.

If you aren’t already finding your own lush pastures, maybe it’s time you stopped settling for someone else’s scraps. Do something different. Take chances every once in a while. Innovate. Put original ideas into action. Try something new. Do something.

Get there first – or at least be among the first.

Life is too short – and green pastures are in far too short supply – for anyone, you included, to waste your time following the herd. It might seem like the safe thing to do, but trust me: It’s a hard living, fighting over someone else’s scraps, and in the long term, there’s absolutely no future in it.

None.

Unless you like going hungry.

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