Trying to predict the future is a lot like trying to peek over a big fence to see what’s on the other side: Will this campaign work? Should I invest in this company? Should I bet the farm on this brand new product our star designer just prototyped? Should I hire this agency? Should I buy waterfront property in Florida? Should I go to war with Iraq? Should I order the extra-spicy buffalo wings?
Ah… if only we had a chance to take a peek over that fence from time to time, and see what’s on the other side.
But then, what would be the fun?
Be prepared. Do your homework. Create nightmare scenarios and devise contingencies. Expect the worst, but hope for the best. Be ready to improvise. Don’t ever bet the farm on anything… unless you can afford to actually lose the farm. Be bold, but be smart.
More than anything, don’t ever find yourself stalled or paralyzed by fear of the unknown.
“Qui ne risque rien, n’a rien.” (He who risks nothing, has nothing.) Or as they say here, “fortune favors the bold.”
Next time you find yourself standing at a crossroads, don’t just stand there. Use your brain, listen to your gut, make a decision, and keep moving.