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Archive for February 13th, 2007


My last post (see below) showcased some pretty smart and exciting product designs, but upon looking over the images just a minute ago, what struck me was the complete lack of brand marks/logos on these products… which makes sense since they’re just concepts and haven’t actually been thrown into the market yet.

As soon as I realized this, my brain started filling-in the blanks, and I ended up with a short list of brands that these products and the way they are designed would be good fits for. It’s actually kind of a fun exercise if you want to take a few minutes to play along.

My list looks like this:

Eraser: Staples
Cutting board: Cuisinart or Architec
Interactive timepiece: Nike or Adidas
Party plate: Pfaltzgraff
Hourglass Timepiece: Casio
Cookie mug/cup: Rubbermaid
Locker organizer: Rubbermaid
Lego ice cube maker: Lego & Rubbermaid (co-branded)
Zen Disc player: Bose or Tivoli
Heels: (Mass market)

What does your list look like?

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I’m a big fan of Core77, and especially since I have discovered IdeaList, which is probably one of the neatest sites I’ve run into in a while. (First of all, I love the name. Second, the ideas and design concepts being posted there are just too good not to share.)

This is more of a collection of my favorite among the product concepts posted on IdeaList than a post, but hey, a little change never hurt anyone.

The first idea/design (shown above) is an eraser. (You know… for pencils?) Brilliant. Below, a cutting board that doubles as a scale.


Above: A new take on the way we interact with time and tasks. Below, a party-friendly design somebody should have thought of a long time ago.

Above: My kind of timepiece. Below, a mug worthy of a cookie. (Finally.)


Above: A magnetic locker organizer. Below, make your very own Lego ice cubes.

Above: The coolest CD/DVD player I think I’ve ever seen.

Some design notes:

Why is the spinning disc, the most dynamic element of a CD player, hidden from a listener’s view? The simple, but energetic function of a CD player can and should be visually acknowledged. This CD player elevates the spinning motion of the disc and its linear potential for movement to an iconic and understandable form. The player embodies “something we know but rarely notice,” and “something we understand but cannot define.”

The spinning CD, displayed as a table saw blade slicing through a rich piece of walnut, draws our attention to an element of elegant activity within a simple, tranquil object. Appropriately, the perforated walnut speakers are equal to the size of planks that might be cut by the spinning blade. As in a lumberyard, they find their resting place, leaning motionless against a vertical surface. Battery powered and wireless, the system is clean, unencumbered and unfettered. To further emphasize simplicity and integrity, the player’s controls have been reduced to three white buttons. Intuitively aligned with the CD itself, the center button acts to play and pause, the left button tracks backward and the right tracks forward.

Movement, scale and functionality expressed in a simple, knowing form.

Below, customizable heels.


If you find yourselves wondering… “why didn’t I think of that?” … well, you’re probably not the only one.

Go check out more brilliant designs like these at IdeaList. Remember: Design is everywhere. Create something today.

Have a great Tuesday, everyone. 🙂

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