A week ago, most people in North America had never heard of Cartoon Network’s Aqua Teen Hunger Force. By this weekend, everyone will have.
Like it or not, I think we can file this one under Mission Accomplished.
Tyler would be proud, Interference. Proof at last that – for better or for worse – when it comes to increasing awareness and grabbing headlines, the more Guerilla Marketing goes off-track, the more effective it is likely to become. (That’s why it’s called guerilla marketing. Duh.)
It isn’t for everyone, but if all you are looking for is exposure, it obviously does the job.
PS: I won’t claim to be a bomb expert but… does this really look like a bomb to anyone? (Or rather, would Islamic fundamentalist terrorists take the time to decorate their IEDs with Cartoon Network characters to make sure that people will… um… notice them?)
The arrests surrounding this little episode kind of remind me of the elementary school kids who were expelled from school for bringing tiny little thumbelina-sized plastic Star Wars action figure “guns” to class back in the late nineties. (Besides, they’re blasters, thank you.) Ridiculous.
Anyway, everyone knows that real terrorists would have used Nickelodeon characters. Pffft.
Update: If this whole thing didn’t have “media circus” written all over it already, this ought to do the trick. Watch the culprits’ press conference on Fox News via YouTube. Seriously, this whole thing is starting to look like an episode of South Park, only with real people.