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Archive for July 18th, 2006


Thanks a bunch to Jackie Huba for pointing us to this great list by Deborah Schultz. It’s a top 10 list of phrases she finds herself repeating over and over again:

10. Yes, but why do I care?
9. I’m sorry but your product/company/feature does not make me go “aHA”, “cool”, “I want that”…yet.
8. Yes, it’s hard, but the devil is in the details.
7. Have you asked your customer’s what they want?
6. The last 20% effort is when things get really interesting?
5. No, real evangelism, buzz and community cannot be manufactured out of thin air.
4. Cultivating impassioned customers for sustainable growth actually takes time.
3. Because they are your customers – you are developing products for their use.
2. It’s a relationship, and relationships take work.
1. Why are you so afraid of your customers?


Jackie’s
addition: “Your control over marketing was lost long ago.” (Yes m’am.)

Mine: “What is the one thing that makes people love you and your products?”

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This is by far the most intriguing political ad I’ve seen in a while – and some pretty sweet copywriting kung fu to boot. (Click here to watch it.)

Thanks to the Creative Generalist blog for the heads-up.

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Chances are that you’ve probably seen this. If not, feast your brains. If so, it’s worth glancing at again. I don’t always agree with Seth, but when he’s right, he’s right. This is a brilliant little piece of work.

(Click here or on the image to read his list of things good marketers know.)

Thanks to Nick Rice for digging it out for us.

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