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Archive for June 19th, 2006


WOMMA has invited me and two other bloggers to cover their WOMBAT conference in San Francisco this week, so if you happen to be anywhere near the vicinity of the Golden Gate Bridge, definitely come by the conference and say hello. (I’ll even let you buy me a beer if you want to meet and chat after we adjourn.) In case you don’t know what I look like, I’ll be the guy sporting Chico the chihuahua (the brandbuilder mascot) on his name tag.

FYI: I should be cross-posting from the WOMMA blog through Wednesday (maybe even Thursday for a WOMBAT wrap-up), so if things here take on a slightly less editorial tone here, it will be because I will need to cover a lot of ground in a relatively short amount of time. Everything will be back to normal before you know it, but definitely take advantage of the front row seats I’ll be sharing with you this week. πŸ™‚

Full Disclosure: I am not a member of WOMMA. Though WOMMA has agreed to cover my hotel and conference registration, I will receive no payment in exchange for my coverage of this event. The opinions expressed in my blog posts on the WOMMA, Brandbuilder and Corante blogs will be mine, and not dictated or influenced in any way by anyone associated with WOMMA.

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Staying Connected


I just wanted to say a special hello to the person who just accessed the BrandBuilder blog from the Mongolian railway commercial center.

(Yeah: In Mongolia!)

I have a reader in Mongolia! How freakin’ cool is that?!

πŸ™‚

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Yet another reason why Kathy Sierra rocks. Read this now, or regret it later.

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Last week, I received two very cool books in the mail: One was Jack Hayhow’s “The Wisdom of the Flying Pig“, and the other was Tim O’Leary’s “Warriors, Workers, Whiners and Weasels.”

Now, I rarely read business books, (I would much rather read articles, studies and blogs,) but I tore into these with both pleasure and ease. Especially since they were free.

Will they change your lives? Probably not. But they both have the particularity of not being the usual 10% substance wrapped in 90% fluff. And they have great little tidbits of advice like “Managers don’t get paid for what they do, they get paid for what their people do.” Pow.

Definitely check them out.

Other than the books themselves, the way they got to me was kind of cool:
1) I wasn’t really expecting them, so they were a nice surprise.
2) They were free.
3) They were accompanied by handwritten notes (yes, real ones) that referenced specific things about my blog. Both camps took the time to know me before they sent me their book. I like that.
4) “The Wisdom” came with a way cool battery-powered flying pig, which I thought was a very nice touch. (It’ll be patroling the skies in my new office very soon.)

All in all, two great books, two very cool and well-executed un-pitches, and two class act authors.


Word of caution: If you take this post as an invitation to send me free copies of your book(s), please understand that –

If I don’t like them, I probably won’t mention them here at all.
If I hate them, I may say negative things about them.
If you pitch me too hard, I may say negative things about you.

But if I like them, you can bet that I’ll say something nice about them.

Jack, Tim, thanks a bunch for the books. πŸ™‚

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