Archive for February 11th, 2006

Superbowl vs. Olympics:

Ads during the Superbowl: As derivative, stale, pointless and boring as the half-time show.

Ads during the winter Olympic Games: Creative, fresh, entertaining and smart.

Yep, about a week ago, I thought that maybe all of the chatter about TV advertising’s impending demise was true. I mean… this was the Superbowl. This was the annual showcase of the best ads money can buy. Right?

But they were all poorly designed. Poorly executed. Poorly delivered. (Granted, some were less horrible than others, but for the most part, they were just expensive pieces of junk.)

My point is, if this was the best that money could buy, if these were the most creative ads that titan agencies could come up with… then we had pretty much hit rock-bottom.

TV advertising was circling the drain.


But after watching day one the Winter Games, I discovered that Superbowl was a fluke. Without the pressure of the Superbowl, without the competition, without the hype, ad agencies were still more than capable of producing really great ads. And for an advertising junkie like me, that’s good news.

No… it’s great news.

My picks so far:

General Electric
Visa Card
Go RV’ing
Toyota Corolla
Chevy Suburban
Goodyear tires
… and every ad that incorporates the Games’ coverage.

Wow. What a breath of fresh air. You have no idea.

And man, did we need it.

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From the Emergence Marketing blog (thanks, Francois.):

Bentley College marketing honors looks like an interesting college project – with the following mission:

“The students in the honors seminar in marketing at Bentley College have created a multiple author blog in order to complete a class assignment as well as to introduce other marketing students to cutting-edge ideas and principles by monitoring and commenting on some of the best marketing blogs in the blogosphere.

So, each student will monitor a particular blog and post a commentary on a particular blog posting every week. A few of the Corante Marketing Hub contributors got adopted as blogs to follow, and there are already interesting commentaries on posts from those blogs – including the brandbuilder, marketing to women, diva marketing, and brand autopsy.

How cool is that? I mean… seriously.

Oh, and in other news, another project dear to my heart just got a HUGE boost with this month’s issue of international cycling news magazine Velo News. It isn’t every day that you get to shoot not only a feature spread for a national magazine, but the cover as well. (Especially after only having been in business for a couple of months.) I’m pretty excited about it.

See? Proof that word-of-mouth works pretty well, even for startups.

Superphotographer Roby, and Supercyclist George strike a pose for me last month.

The cover.

Now, all George has to do is win Paris-Roubaix and the Tour De France!

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