Sometimes, advertising gets it right. This one, put together for World Aids Day by Medecins Sans Frontieres is a great example of advertising at its best.
1) It conveys a very specific message.
2) It does so in a visually compelling way.
3) It is bound to affect the viewer.
4) It educates.
5) It is memorable.
The question is, will it move you to act?
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