Graphic courtesy Leigh Blackall. Original Photo by Tom Harpel

I hope everyone’s Thanksgiving break was great. 🙂

Here is a fantastic article on the future of RSS, courtesy of Richard McManus and his blog read/write/

Here are some highlights:

(What I am talking about) “is the shifting of a website’s content from internal to external. Instead of a website being a “place” where data “is” and other sites “point” to, a website will be a source of data that is in many external databases, including Google. Why “go” to a website when all of its content has already been absorbed and remixed into the collective datastream.”
– Adam Green
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One of my favourite articles of 2004 was a transcript of a speech by Tom Curley, CEO of the Associated Press. In it he said that “…content will be more important than its container in this next phase [of the Web]”. Why? Because “killer apps, such as search, RSS and video-capture software such as Tivo — to name just a few — have begun to unlock content from any vessel we try to put it in.”

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Up till this year, most of us thought of RSS feeds as a way to subscribe to single sources of content. But over 2005 it’s become apparent that content is being remixed, mashed up and re-published across many sources – leading to heated ethical debates over content rights and confusion amongst publishers on how to ‘monetize’ (sorry I can’t help but use that word) their content. Fred Wilson had a nice post on this theme recently, entitled The Future of Media (aka Please Take My RSS Feed).

If you still don’t fully understand the role that RSS feeds plays in your industry (or what their value is to you if you have a company website or a blog), check this out:

Graphic Courtesy of Feedburner

Yep. If you’re in the business of getting noticed (or getting your clients noticed), you cannot afford not to become comfortable with RSS technology. Not anymore.

Thanks to Fred Wilson for the trail of bread crumbs.