Didn’t we just discuss re-branding?


Read two great little articles on AT&T’s latest little exercise in futility here and here.

Also, if you’re interested in the evolution of the at&t (formerly AT&T) logo, check out this little chart. Lastly, for the telecom giant’s reasoning behind the whole thing, go here.


“The new logo reinvigorates the AT&T globe — one of the most recognized corporate symbols in the world. The new globe is three-dimensional, representing the expanding breadth and depth of services that the new AT&T family of companies provides to customers, as well as its global presence.”


Tip: When you already have one of the most recognized corporate symbols in the world, don’t just change it because… you think it needs to be more three-dimensional… or more appealing to a younger crowd. Your logo wasn’t the problem, AT&T. It’s probably the only thing about your organization that needed to be left untouched. Tsk…

So who’s next? Nike? Adidas? Coca Cola? Mattel? Sony? Volkswagen? Land Rover? Starbucks?

Let’s hope not.