Archive for November 23rd, 2005

Here’s a potentially cool new book about making your business a little more… um… true?

The list of authors/contributors should look pretty familiar by now. (It’s always nice to see bloggers come together on projects like this.)

Jory Des Jardins
Lisa Haneberg
Rob May
Johnnie Moore
Marc Orchant
Robert Paterson
Evelyn Rodriguez
Curt Rosengren
Jeremy Wright

Check out the book’s companion site here for downloads and more cool info on the project itself.

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Didn’t we just discuss re-branding?


Read two great little articles on AT&T’s latest little exercise in futility here and here.

Also, if you’re interested in the evolution of the at&t (formerly AT&T) logo, check out this little chart. Lastly, for the telecom giant’s reasoning behind the whole thing, go here.


“The new logo reinvigorates the AT&T globe — one of the most recognized corporate symbols in the world. The new globe is three-dimensional, representing the expanding breadth and depth of services that the new AT&T family of companies provides to customers, as well as its global presence.”


Tip: When you already have one of the most recognized corporate symbols in the world, don’t just change it because… you think it needs to be more three-dimensional… or more appealing to a younger crowd. Your logo wasn’t the problem, AT&T. It’s probably the only thing about your organization that needed to be left untouched. Tsk…

So who’s next? Nike? Adidas? Coca Cola? Mattel? Sony? Volkswagen? Land Rover? Starbucks?

Let’s hope not.

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