Buying a product. Taking it home. Taking it out of the box. Pressing PLAY. Turning the first page. Pulling the cork. Clipping in. Hitting the ignition. Biting into the first slice. Slipping into it. Walking into the new store. Spraying it on. Plugging it in. Connecting the pieces. Reading the owner’s manual. Shifting up. Putting your name on it. Clicking SEND on the order form. Taking it for a spin. Holding it in your hand. Just looking at it.
It should always feel like this.