image copyright 2005 olivier blanchard

Still doubting the power of WOM? Still coming up with reasons why you can’t design the best possible product?

If a used car dealership can do it, surely anyone can. Case in point: Carmax. (No, it isn’t stylish or sexy, but it works:)

“I don’t know of any other dealership where you can test drive a used car, in excellent condition, and not have to go through a hard sell sales pitch, or a torturous bargaining phase when you decide to purchase it. The no-bargain price is right on the vehicles, and is often quite a bargain.
(…)
“Additionally, if you decide within five days of your purchase that it was not the right car for you, you can return it for a full refund, regardless of how much you drove it (and yes, I have actually tested this out) with no reason needed beyond simply that you didn’t like the car.
(…)
“Their Service Centers also seem to be squeaky clean and very impressive. They seem to be the elusive Car Dealership with a Conscience.”

Check out the full story here.