May 2012 finally sound the death knell for all things “personal branding.” Here’s the thing: People are people. They aren’t brands. When people become “brands,” they stop being people and become one of three things: vessels for cultural archetypes, characters in a narrative, or products. (Most of the time, becoming a brand means they become [...]
Archive for January 3rd, 2012
R.I.P. Personal Branding
Posted in branding, tagged authentic, brandbuilder, facebook, image, klout, marketing, olivier blanchard, personal branding, transparent on January 3, 2012 | 212 Comments »
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