December « 2011 « The BrandBuilder Blog

Archive for December, 2011

The Last Year.

Posted in manifesto, tagged brandbuilder, olivier blanchard on December 31, 2011 | 198 Comments »

What if 2012 were your last year, your last chance at leaving your mark or doing something great or crossing out every item on your bucket list? This has nothing to do with the Mayan calendar or the financial crisis, mind you. It’s just a simple what if question. What if you went another year [...]

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Merry Christmas & Joyeux Noel from the Brandbuilder blog

Posted in chihuahua, christmas on December 24, 2011 | 5 Comments »

Chiquita, Chico, Cholula and I wish you all a very merry Christmas. Cheers, Olivier

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Beware the Social Business Siren Song

Posted in Social Business, tagged apple, blogs, brandbuilder, business, Disney, facebook, focus, olivier blanchard, social business, social media, steve jobs, twitter on December 12, 2011 | 35 Comments »

The problem with assumptions is that they always come with blind spots. The friendlier and human a company is, the more potential for success it will have. This goes back to the theory that the company with the least amount of assholes wins. I think it goes without saying that unfriendly, emotionally disconnected, self-interested employees (and [...]

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Explaining “social media ROI” AGAIN. And again. And… again.

Posted in ROI, Uncategorized, tagged brandbuilder, competent, justification, marketing, measurement, olivier blanchard, qualified, ROI, social business, social media ROI on December 8, 2011 | 57 Comments »

Maybe I should just republish this post every day for the next ten years (or however long it takes for content bloggers, social media “gurus” and marketing authors/speakers to get this). With a little repetition – and surely with enough time – even the dumbest and most obtuse of them will eventually get it. Maybe. As [...]

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