Fan, Follower and Like Valuation: Truth vs. Bad Science

A few months ago, I shared with you the 5 basic rules of calculating the value of a Facebook fan (or like, tweet, share, follower, etc.). If you missed it, check it out here. This week, I bring you a little more on that topic. Above (click on the image) is a short video that [...]

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Measurement and Social Media: A helpful discussion

Too bad I can’t record every conversation I have about performance measurement and analysis, especially as they relate to social media and social business, and post them here. Granted, we’ve had some pretty solid ones on the #measuremob podcast (see archive here), but this time around, the discussion is a) accompanied by some video (which [...]

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10 Truths about Social Media & Social Business you need to know.

If I were to start a social media blog today, I would call it simply “Stating The Obvious.” The types of topics we would cover would fall along the lines of: 1. “Social” is something you are, not something you do. If your company culture doesn’t focus on building relationships with your customers, then chances [...]

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Social Media and Return on Investment: Some clarity.

If you are still having trouble explaining or understanding the intricacies of social media R.O.I., chances are that… 1. You are asking the wrong question. Do you want to know what one of the worst questions dealing with the digital world is right now? This: What is the ROI of Social Media? I know. Coming [...]

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