August « 2011 « The BrandBuilder Blog

Archive for August, 2011

Social CRM: A definition

Posted in customer relationship, tagged brandbuilder, business, Business Intelligence, Chuck Hemann, CRM, customer relationship management, definition, Esteban Kolsky, media, Neville Hobson, olivier blanchard, ROI, SCRM, social, social business, social media ROI, traditional on August 31, 2011 | 48 Comments »

I didn’t realize it until this week, but there still seems to be some confusion about Social CRM in certain business circles. Let’s fix that right now. (Before you get too excited, Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization won’t be followed by Social CRM: The Complete Guide to the [...]

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Four Essential Business Lessons from Chef Gordon Ramsay

Posted in leadership, tagged brandbuilder, business, CEO, competence, excellence, excuses, facts, gordon ramsay, honesty, kitchen nightmares, leadership, marketing, motivation, Navy SEAL, olivier blanchard, passion, reality on August 29, 2011 | 40 Comments »

The more I watch Gordon Ramsay‘s UK-based shows, (not just Kitchen Nightmares but The F-Word as well) the more I notice similarities between the types of problems that plague struggling restaurants and the types of problems that plague struggling businesses. The problems are always the same (and by default, the solutions as well). Here are [...]

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Godspeed, Steve.

Posted in steve jobs, tagged apple, brandbuilder, olivier blanchard, steve jobs on August 25, 2011 | 55 Comments »

Can Apple survive without Steve Jobs? Will Apple’s stock bounce back? Is this the end of innovation and genius at Apple? Who gives a shit. Companies come and go. Innovation still happens. If Apple falls apart a decade from now (and it would take at least that long for that to happen), another company will [...]

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Customer Lifetime Value: Calculate LTV in a few simple steps

Posted in account planning, business, Social Business, social media, tagged @avinash, @thebrandbuilder, analysis, Blanchard, brandbuilder, business, CLTV, customer, dashboard, data, FRY, infographic, Kiss Metrics, lifetime customer value, lifetime value, LTV, management, measurement, ROI, social media on August 22, 2011 | 8 Comments »

“People pay you. Not pageviews.” That pretty much says it all. (image source.) This is as badass as it is self-explanatory. For those of you who don’t know how to estimate customer lifetime value (LTV, or CLTV), this infographic should be a pretty handy little tool. (Just ignore the Starbucks references.) Why is this important? [...]

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The 5 basic rules of calculating the value of a Facebook ‘fan’

Posted in account planning, Social Business, social media, value, tagged $, acquisition, agency, brandbuilder, business, calculating, cost, customer, facebook, fan, fan value, follower, marketing, metrics, olivier blanchard #TBB, R.O.I., ROI, rules, social business, social media, social media agency, social media ROI, twitter, value, value of a fan on August 17, 2011 | 61 Comments »

The 5 basic rules of calculating the value of a Facebook ‘fan’ A question that routinely comes up in social media circles is what is the value of a Facebook fan? (The question also applies to the value of a Twitter follower, Youtube subscriber, email recipient, etc.) Invariably, whenever the question is asked, some mathematical savant [...]

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Social Media training, in a nutshell.

Posted in ethics, opinion, social media, tagged brandbuilder, ethics, olivier blanchard, social business, social media, training on August 11, 2011 | 52 Comments »

Filed under Opinion: Social media training in the real world: Much of what I do involves teaching executives how to use Social Media in their day to day business activities. I help Marketing managers integrate social channels into their departments’ activities, for example. I help PR departments develop around-the-clock monitoring practices and crisis response protocols. [...]

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New media and the erosion of expertise, in a nutshell.

Posted in social media, tagged brandbuilder, economics, expert, expertise, media, news, olivier blanchard, social media on August 8, 2011 | 26 Comments »

Brilliant and succinct analysis of the erosion of expertise in the media from Todd Gitlin, in an article he wrote for the Chronicle of Higher Education. Check it out: But when news media go looking for experts, they don’t examine their records. Baseball announcers would be fired for not knowing the RBI records of designated [...]

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