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Archive for July, 2011

Some quick handy stats about social media and lead generation.

Posted in account planning, marketing 2.0, Social Business, social media, tagged b2b, B2C, blog, brandbuilder, budget, customer acquisition, digital, facebook, Hubspot, inbound marketing, lead generation, linkedIn, marketing, olivier blanchard, outbound marketing, PPC, SEO, social media, twitter on July 27, 2011 | 14 Comments »

If you either haven’t downloaded Hubspot’s “State of Inbound Marketing” report (February 2011) or haven’t taken a look at it recently, this week is as good as any to get a glimpse at the evolution of social media’s importance in the world of business. Here are a few stats for you: – 57% of companies using [...]

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Is Google+ really a big deal? 8+ things everyone should know about Google+

Posted in business, tagged advertising, apple, brandbuilder, computing, data, digital, facebook, google, Google Plus, internet, linkedIn, mac, microsoft, mousetrap, olivier blanchard, platform, social media, social network, tech, technology, twitter, web on July 17, 2011 | 66 Comments »

If, like me, you are watching Google+ fever spread across the twitternets with a mixture of bemused fascination and eye-rolling annoyance, read on. If, however, you have jumped heart and soul onto the Google+ bandwagon, gorged yourself on its koolaid with such gusto that your sweat now tastes Googlicious, and think Google+ would make a [...]

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Social media and R.O.I. – A little bit of clarity

Posted in social media, tagged brandbuilder, business, management, measurement, olivier blanchard, R.O.I., ROI, social media on July 13, 2011 | 38 Comments »

If you are still having trouble explaining or understanding the intricacies of social media R.O.I., chances are… 1. You are asking the wrong question. Do you want to know what one of the worst questions dealing with the digital world is right now? This: What is the ROI of Social Media? I know. Coming from [...]

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The petty tyrannies of social media

Posted in Social Business, social media, tagged brandbuilder, content strategy, engagement, measurement, olivier blanchard, social business, social marketing, social media on July 11, 2011 | 31 Comments »

Digital articles of faith Most disciplines, at some point in the course of their development, fall prey to their very own articles of faith. This is true of all things man is passionate about, from spirituality to war, from politics to mathematics, from geostrategy to literature and art: All develop different schools of thought, many [...]

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