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	<title>Comments on: A Better Business Doctrine: Part 2 &#8211; Give a shit.</title>
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	<link>http://thebrandbuilder.wordpress.com/2011/06/13/a-better-business-doctrine-part-2-give-a-shit/</link>
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		<title>By: Blog &#124; Bonstu</title>
		<link>http://thebrandbuilder.wordpress.com/2011/06/13/a-better-business-doctrine-part-2-give-a-shit/#comment-32630</link>
		<dc:creator><![CDATA[Blog &#124; Bonstu]]></dc:creator>
		<pubDate>Wed, 23 Jan 2013 18:59:50 +0000</pubDate>
		<guid isPermaLink="false">http://thebrandbuilder.wordpress.com/?p=4542#comment-32630</guid>
		<description><![CDATA[[...] above image is from a great post by Olivier Blanchard. He talks about not just “caring”, but “giving a shit”. The people who just say they [...]]]></description>
		<content:encoded><![CDATA[<p>[...] above image is from a great post by Olivier Blanchard. He talks about not just “caring”, but “giving a shit”. The people who just say they [...]</p>
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		<title>By: Really Giving a Shit! &#124; SolarGlass</title>
		<link>http://thebrandbuilder.wordpress.com/2011/06/13/a-better-business-doctrine-part-2-give-a-shit/#comment-32113</link>
		<dc:creator><![CDATA[Really Giving a Shit! &#124; SolarGlass]]></dc:creator>
		<pubDate>Tue, 11 Dec 2012 17:38:27 +0000</pubDate>
		<guid isPermaLink="false">http://thebrandbuilder.wordpress.com/?p=4542#comment-32113</guid>
		<description><![CDATA[[...] finger on it.  Thinking he had read it somewhere, I “Google’d” the phrase.  That led me to this blog which brought the power of his phrase into sharp focus.  The genius of the phrase is this – you [...]]]></description>
		<content:encoded><![CDATA[<p>[...] finger on it.  Thinking he had read it somewhere, I “Google’d” the phrase.  That led me to this blog which brought the power of his phrase into sharp focus.  The genius of the phrase is this – you [...]</p>
]]></content:encoded>
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	<item>
		<title>By: The Kibbutz Model of Social Media &#124; NinaSimosko.com</title>
		<link>http://thebrandbuilder.wordpress.com/2011/06/13/a-better-business-doctrine-part-2-give-a-shit/#comment-13726</link>
		<dc:creator><![CDATA[The Kibbutz Model of Social Media &#124; NinaSimosko.com]]></dc:creator>
		<pubDate>Wed, 13 Jul 2011 03:06:51 +0000</pubDate>
		<guid isPermaLink="false">http://thebrandbuilder.wordpress.com/?p=4542#comment-13726</guid>
		<description><![CDATA[[...] social media. This will come but there is more work to be done. Perhaps we could start by following Olivier Blanchard’s better business doctrine and simply “giving a [...]]]></description>
		<content:encoded><![CDATA[<p>[...] social media. This will come but there is more work to be done. Perhaps we could start by following Olivier Blanchard’s better business doctrine and simply “giving a [...]</p>
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	<item>
		<title>By: Khalil Aleker</title>
		<link>http://thebrandbuilder.wordpress.com/2011/06/13/a-better-business-doctrine-part-2-give-a-shit/#comment-13619</link>
		<dc:creator><![CDATA[Khalil Aleker]]></dc:creator>
		<pubDate>Wed, 06 Jul 2011 15:17:32 +0000</pubDate>
		<guid isPermaLink="false">http://thebrandbuilder.wordpress.com/?p=4542#comment-13619</guid>
		<description><![CDATA[Working on a Startup - looking around for company values. &quot;Give a Shit&quot; should definitely be one of it! Thanks :)]]></description>
		<content:encoded><![CDATA[<p>Working on a Startup &#8211; looking around for company values. &#8220;Give a Shit&#8221; should definitely be one of it! Thanks <img src='http://s0.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Olivier Blanchard</title>
		<link>http://thebrandbuilder.wordpress.com/2011/06/13/a-better-business-doctrine-part-2-give-a-shit/#comment-13405</link>
		<dc:creator><![CDATA[Olivier Blanchard]]></dc:creator>
		<pubDate>Wed, 22 Jun 2011 16:01:13 +0000</pubDate>
		<guid isPermaLink="false">http://thebrandbuilder.wordpress.com/?p=4542#comment-13405</guid>
		<description><![CDATA[Yep x infinity.]]></description>
		<content:encoded><![CDATA[<p>Yep x infinity.</p>
]]></content:encoded>
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		<title>By: Sharon</title>
		<link>http://thebrandbuilder.wordpress.com/2011/06/13/a-better-business-doctrine-part-2-give-a-shit/#comment-13359</link>
		<dc:creator><![CDATA[Sharon]]></dc:creator>
		<pubDate>Mon, 20 Jun 2011 19:20:08 +0000</pubDate>
		<guid isPermaLink="false">http://thebrandbuilder.wordpress.com/?p=4542#comment-13359</guid>
		<description><![CDATA[Wow, this really rings true, Mr. Blanchard.  Makes me think ... do I &quot;care&quot; or &quot;give a shit.&quot;  Any thoughts for people who &quot;care&quot; but would really like to &quot;give a shit&quot;?]]></description>
		<content:encoded><![CDATA[<p>Wow, this really rings true, Mr. Blanchard.  Makes me think &#8230; do I &#8220;care&#8221; or &#8220;give a shit.&#8221;  Any thoughts for people who &#8220;care&#8221; but would really like to &#8220;give a shit&#8221;?</p>
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		<title>By: Steve Watts</title>
		<link>http://thebrandbuilder.wordpress.com/2011/06/13/a-better-business-doctrine-part-2-give-a-shit/#comment-13358</link>
		<dc:creator><![CDATA[Steve Watts]]></dc:creator>
		<pubDate>Mon, 20 Jun 2011 16:22:08 +0000</pubDate>
		<guid isPermaLink="false">http://thebrandbuilder.wordpress.com/?p=4542#comment-13358</guid>
		<description><![CDATA[Even worse, to me, is the CEO that declares with all their heart that they &quot;give a shit&quot;--but every single corporate policy and practice in place does the exact opposite. 

As you state so brilliantly Olivier, it&#039;s too stinkin&#039; hard to swim against the stream of corporate culture these days. One person in the corner, trying their damndest to make a difference becomes just a drop in the tide if the rest of the company doesn&#039;t give a shit. 

Do they think that the customer doesn&#039;t notice? That they can&#039;t tell that all of their interactions with the vendor are governed by corporate speak, obfuscation, and &quot;That&#039;s our policy&quot;?

Our company President took a road trip down to Vegas to visit Zappos headquarters a couple of weeks specifically to get a glimpse at a company whose customers KNOW they give a shit.]]></description>
		<content:encoded><![CDATA[<p>Even worse, to me, is the CEO that declares with all their heart that they &#8220;give a shit&#8221;&#8211;but every single corporate policy and practice in place does the exact opposite. </p>
<p>As you state so brilliantly Olivier, it&#8217;s too stinkin&#8217; hard to swim against the stream of corporate culture these days. One person in the corner, trying their damndest to make a difference becomes just a drop in the tide if the rest of the company doesn&#8217;t give a shit. </p>
<p>Do they think that the customer doesn&#8217;t notice? That they can&#8217;t tell that all of their interactions with the vendor are governed by corporate speak, obfuscation, and &#8220;That&#8217;s our policy&#8221;?</p>
<p>Our company President took a road trip down to Vegas to visit Zappos headquarters a couple of weeks specifically to get a glimpse at a company whose customers KNOW they give a shit.</p>
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		<title>By: Eric Suesz</title>
		<link>http://thebrandbuilder.wordpress.com/2011/06/13/a-better-business-doctrine-part-2-give-a-shit/#comment-13338</link>
		<dc:creator><![CDATA[Eric Suesz]]></dc:creator>
		<pubDate>Fri, 17 Jun 2011 20:37:14 +0000</pubDate>
		<guid isPermaLink="false">http://thebrandbuilder.wordpress.com/?p=4542#comment-13338</guid>
		<description><![CDATA[Absolutely brilliant. I&#039;m ready for Part 3.]]></description>
		<content:encoded><![CDATA[<p>Absolutely brilliant. I&#8217;m ready for Part 3.</p>
]]></content:encoded>
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		<title>By: Olivier Blanchard</title>
		<link>http://thebrandbuilder.wordpress.com/2011/06/13/a-better-business-doctrine-part-2-give-a-shit/#comment-13328</link>
		<dc:creator><![CDATA[Olivier Blanchard]]></dc:creator>
		<pubDate>Thu, 16 Jun 2011 18:47:14 +0000</pubDate>
		<guid isPermaLink="false">http://thebrandbuilder.wordpress.com/?p=4542#comment-13328</guid>
		<description><![CDATA[Sometimes, low price points win. But not always, obviously. And in the end, low prices = either crap or a race to the bottom (lowest quality, lowest customer satisfaction, lowest profit margins). Unless you want to turn into the &quot;Everything&#039;s $1&quot; company, you have to have some kind of customer service strategy.

Cheers. :)]]></description>
		<content:encoded><![CDATA[<p>Sometimes, low price points win. But not always, obviously. And in the end, low prices = either crap or a race to the bottom (lowest quality, lowest customer satisfaction, lowest profit margins). Unless you want to turn into the &#8220;Everything&#8217;s $1&#8243; company, you have to have some kind of customer service strategy.</p>
<p>Cheers. <img src='http://s0.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Olivier Blanchard</title>
		<link>http://thebrandbuilder.wordpress.com/2011/06/13/a-better-business-doctrine-part-2-give-a-shit/#comment-13327</link>
		<dc:creator><![CDATA[Olivier Blanchard]]></dc:creator>
		<pubDate>Thu, 16 Jun 2011 18:43:57 +0000</pubDate>
		<guid isPermaLink="false">http://thebrandbuilder.wordpress.com/?p=4542#comment-13327</guid>
		<description><![CDATA[Thanks, Roger.]]></description>
		<content:encoded><![CDATA[<p>Thanks, Roger.</p>
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