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Archive for June, 2011

My very unofficial Cannes Lions 2011 recap.

Posted in conference, tagged #CannesLions, #smdaybe, advertising, brandbuilder, Cannes, Cannes Lions, creative, digital, fear, Jay-Z, Lions, marketing, Ogilvy, olivier blanchard, Porter Novelli, pr, Robert Redford, social media day, Will.I.am on June 26, 2011 | 16 Comments »

So, last week, thousands of lucky advertising industry professionals from every corner of the globe flew, drove, rode, sailed and railed it down to Cannes, France for the 2011 edition of the Advertising Creative festival known across the world as the Cannes Lions. I was there, and since I keep being asked what I thought [...]

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Being human.

Posted in Uncategorized, tagged brandbuilder, change, courage, help, insight, life, olivier blanchard, saving on June 22, 2011 | 107 Comments »

Today’s post isn’t going to be about brand management, marketing, advertising, PR, or best practices for social media programs. In fact, this post isn’t going to be about any of the things I usually talk about on this blog. I won’t give you any advice, share any professional insights or teach you how to do [...]

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Announcing Social Media Day Belgium – June 30.

Posted in conference, europe, social media, tagged #smdaybe, Antwerp, brandbuilder, business, Cannes Lions 2011, digital, integration, June 30, management, marketing, olivier blanchard, pr, ROI, social media, social media day, strategy, workshop on June 21, 2011 | 3 Comments »

Between the video and this link, you will have all the information you need. (Oh, and please excuse the outtakes. After 120+ takes, I decided to leave a few of the “distracting” moments in there. It was either that or losing my sanity. Cheers.) The skinny: June 30 is Social Media Day. Events celebrating this [...]

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A Better Business Doctrine: Part 2 – Give a shit.

Posted in acts of rebellion, brand culture, brand ownership, passion, tagged Antwerp, BP, brand, brandbuilder, business, care, corporate culture, customer experience, customer service, customers, design, enron, Executive, give a shit, giving a shit, management, marketing, Mashable, olivier blanchard, passion, social media, social media day, social media ROI, UI, UX, virgin, zappos on June 13, 2011 | 29 Comments »

Read Part 1: Assholes are bad for business. I know what you are going to say: “Olivier, what’s up with the poopy-words all of a sudden? The other week, it was “assholes”. This week, it’s this. Didn’t your mom raise you to be a polite young man?” Answer: She tried. But sometimes, the polite version [...]

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Digital marketing and the state of the mobile web: Think bigger.

Posted in account planning, brand strategy, social media, strategy, tagged #smROI, 2011, 2012, advertising, Antwerp, behavioral, brandbuilder, business, Cannes Lions, customer, data, demographic, digital, digital strategy, Europe, marketing, olivier blanchard, ROI, social business, social media, social media day, social web, strategy, targeting on June 7, 2011 | 12 Comments »

From MediaPost.com, this story about the growing importance of the mobile web for advertisers (and business development programs): Mobile experts have long advised brands and publishers to set up mobile-optimized sites that they can drive consumers to via mobile advertising. It looks like they may be catching on, with nearly half (49%) of mobile campaigns [...]

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Thank you.

Posted in Uncategorized on June 6, 2011 | Leave a Comment »

6 June 1944: D-Day. Thank you. You know who you are. * * * Three quick little announcements: One – If you haven’t read “Social Media ROI: Managing and measuring social media efforts in your organization” yet, you will find 300 pages of insights with which to complement [...]

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