The basics of social media measurement for business.

Today’s article was prompted by The Now Revolution co-author Jay Baer’s blog post entitled The 6 Step Process for Measuring Social Media. Consider the following 5 sections a complement to the social media measurement discussion in the business world. Bookmark it, pass it on, and feel free to ask questions in the comment area if [...]

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IAB Belgium’s “Think Digital” Conference recap: Ogilvy’s Rohit Bhargava, Eric Phu, and more smart kids.

IAB Belgium put on an outstanding little one-day digital conference in Brussels this past Thursday, that I was lucky to be a part of. The video (above) will give you a quick recap of the event and the speakers. One of my big highlights for the day, aside from presenting in front of the biggest [...]

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Next Stop: IAB Think Digital Conference – Brussels, Belgium

The next date on your calendar, especially if you are in Europe next week, should be this: May 26: Brussels, Belgium. IAB ‘Think Digital’ Conference. Among the speakers: Rohit Bahrgava, Eric Phu, Ciarán Norris, Alex West, Kevin Slavin, and… this guy named Olivier Blanchard that you may or may not have heard about. What will [...]

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Ungeeked Chicago: Why unplugged engagement with an audience matters.

Most of the time, when I am asked by an event or conference to keynote or conduct a training session about brand management, social media ROI, or social media program development, I deliver some sort of presentation, eithet using Powerpoint or Prezi. The presentation format helps me create a structured visual narrative for my audience, [...]

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Restaurants and customer experience management: How to fail, and how to succeed

In which our famished protagonists search in vain for a table in Greenville, SC. Don’t worry, this post isn’t just going to be a restaurant review. Far from it. But before we get into the practical advice, I have to give you a little background. First, let me set things up for you. Last Saturday [...]

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39 + 1

Today, I give you these words of wisdom, which I will be sure to follow to the letter for the next 365 days: “Forty?! Balls!!!” – Author unknown. And yes, as you can see, I started out with both custom bling, and classic threads. The hair, teeth, and posture came later, along with… my pants. [...]

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A Better Business Doctrine – Part 1: Assholes are bad for business.

Every doctrine has to start somewhere. Even this one. Want to boost your repeat business, get tons of free referrals, acquire bunches of new customers and get lots of positive buzz for free? There’s a pretty simple way to do it that doesn’t have to cost you a whole lot. Can you guess what it [...]

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