Since I am still in Europe haven’t had time to sit down and write the six or seven blog posts I started drafting on the TGV to Paris last Friday, let me just point you to this solid video of Guy Kawasaki speaking with Brian Solis about the Apple paradox, the key elements behind Virgin America and Zappos’ success, the negative impact of disengaged CEOs, AT&T’s disconnect with the reality of their customers’ experience, the death of the oracles of technology and of course… the three pillars of enchantment.
I will review Enchantment when I get back to the US, by the way, so stay tuned for that.
Okay, so… Can I be honest about this video? As much as I dig Brian, how brilliant he is, how well he understands digital communications and operational models and stuff that flies over most people’s heads, and how friendly and engaging he is (which is why I love watching his interviews and asked him to write the foreword for Social Media ROI), Guy kind of steals the show. I never watch 30-minute interviews. EVER. I watched this one.
Check it out. You’ll see what I am talking about:
And while we’re on the subject of books, Enchantment and Social Media ROI make a pretty sweet pairing. Think of it as kind of a right-brain, left-brain combo of win. (The two books complement each other surprisingly well.) But hey, don’t take my word for it. Amazon.com took the liberty of bringing it up all on its own:
See?
To order Social Media ROI, click here. To order Enchantment, click here.
Cheers.
Guy has reframed my view of him with the latest stuff he’s been presenting during the promotion of his new book. Before, I had viewed him as the famous-for-some-unknown-reason Twitter spammer.
Thanks for sharing the video, Olivier
Thanks for sharing the great video. I think the 3-pillars idea has quite a bit of merit. I’m sure I will pick up this book to read more.
Cheers,
Dave
Yeah, Guy was always a pretty cool cat. I think that the switch to alltop on twitter wasn’t super well managed. A lot of people (including myself) unfollowed the account and assumed he had kind of sold out and left the rest of us common mortals to fight over alltop linkbait instead of… you know, actually chatting with us every once in a while.
Turns out that he’s a pretty solid guy. I had the same reaction, watching this video. I wasn’t 100% sure, but now I am a fan again.
Olivier,
I had a quick 30 seconds to chat with Guy during SXSW maybe it was a bit more. I was lucky to get a copy of his book which I am planning to read since I finished yours.
I will follow your recommendation and read it. Meeting him in person changed my perception completely.
best regards,
Raul
[...] likability, trustworthiness, and a great product/service/idea. You can watch Brian Solis’ interview with Guy on Olivier Blanchard’s blog about the book and the ideas in it (I would highly suggest going there after reading [...]
This video is soooo light on insight. Yeah, enchant customers… be excellent… sure… so what’s blocking most companies? Crap CEOs I guess.
“I want people to enjoy their lives… I want them to have enchanting lives”… wow, deep man!
As for Apple – they listen to customers – I don’t know exactly how they listen, and how much of that listening is online listening, but they certainly listen. Otherwise, they couldn’t produce such great UX all the time. Oh, except for iTunes.
I have admired Guy Kawasaki since he keynoted at the 2006 International Coach Federation Conference in St Louis Missouri and motivated several thousand coaches in the room! Always interesting and knowledgeable. Just heard an interview with him and Darren Hardy (Success Magazine) where he had said he tweets 6-7 hours a day. Amazing!
[...] followed an incoming link to this blog that took me to this blog post on The Brandbuilder Blog featuring a video of Brian Solis interviewing Guy Kawasaki on the subject [...]
[...] Guy Kawasaki interviewed by Brian Solis. (Watch it. It’s good.) [...]