Social Business vs. Social Marketing: Understanding the fight over “content”.

The danger of content-centric strategies in Social Business: Let me preface this short post with the catalyst behind it – this article by Sarah Shearman for Marketing.co.uk: “Content key to marketing in social media says P&G exec.” Let me throw a few bits and pieces of the article your way, and we’ll get started. Content [...]

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Guy Kawasaki interviewed by Brian Solis. (Watch it. It’s good.)

Since I am still in Europe haven’t had time to sit down and write the six or seven blog posts I started drafting on the TGV to Paris last Friday, let me just point you to this solid video of Guy Kawasaki speaking with Brian Solis about the Apple paradox, the key elements behind Virgin [...]

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Quick Brussels Fusion Marketing Summit Report – Part 1.

Why write a 50-paragraph post about the first half of my trip to Brussels when I can instead point you towards other people’s (far less biased) reports and other relevant content? Here you go: 1. From emailblog.eu: Event report – Fusion marketing Experience (Click here). 2. Yoost de Valk earning himself an epic payback: 3. [...]

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Brussels Marketing Summit next week (23 March) – Be there.

So I will be speaking at Fusion Marketing: Brussels – on 23 March. That’s next week. If you work in marketing or digital and happen to be in the EU next week, I strongly recommend that you swing by the summit, attend all the sessions and come say hi, because I don’t come through Brussels [...]

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Aventures Digitales: The quiet death of journalism at the hand of “content strategy”

Don’t worry, this won’t take long. Instead of writing a 5-part dissertation about the slow agonizing death of journalism at the hand of so-called “content strategists” and the growing culture of “let the intern do it, he knows about that internet stuff,” I will just give you a little slide show today. Exhibit A: This [...]

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The Occasional Ugliness Of The Social Web

My professional interest in the social web and social media tends to focus mostly on the possibilities that the medium offers to businesses, universities, non-profits, government agencies, and so on. Most of that deals with positive potential: In the business world, it touches on improving consumer relations, attracting new customers, improving loyalty, yada yada yada. [...]

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Gary Vaynerchuk on the humanization of business

Gary Vaynerchuk at the L2 Innovation 2010 Forum discusses the humanization of business (or rather the re-humanization of business). It’s a few months old, but it is as relevant today as it was back in November. (Hat tip to Robert Lavigne for digging it up.) Everyone in marketing and consumer-facing roles should watch this video. [...]

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On Clarity and Honesty

In the last decade and a half, I have suffered through countless creative briefs, project proposals, emails, faxes, and other pointless documents whose aim seemed to be this: Transforming simple, clear instructions that should normally take a few paragraphs to convey, into 73-page monuments to muddled confusion and bureaucratic inefficiency. This brief written by Mick [...]

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Thanks, Zoetica!

Very cool promo by Zoetica this week to celebrate the launch of both Social Media ROI and Katie Paine’s “Measure What Matters”: Please join Zoetica in celebrating the release of two books, Katie Delahaye Paine‘s Measure What Matters and Olivier Blanchard‘s Social Media ROI. Zoetica is giving away five free copies of each book today to the first 10 [...]

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It’s official: “Social Media ROI” is here!

Great news: “Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization” (Que Biz-Tech / Pearson) released almost two weeks early. It is available now in the US and Canada on Amazon.com (paperback & Kindle) and BarnesAndNoble.com (paperback and Nook), and should be available in the EU and the rest of the world [...]

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