And here its is. The Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization book cover. Looks like the entire series by Que (Pearson) is changing the look of its business books to this format, which I actually like. The cover is clean and to the point, which makes it easy for its readers to find on a shelf. As fun as pretty conceptual covers may be, the goal here is to get this book in the hands of as many businesspeople as possible. So… no Chico and no orange this time around. Don’t worry though, there will be more.
By the way, #SMROI part of a series of books that focus on many different facets of marketing, communications, business management and social media know-how, so look for other covers just like this one in the business books section of your Barnes & Noble bookstores soon.
A few more little details of note -
A kind word from Chris Brogan:
And a pretty fly contribution from Brian Solis:
Won’t be long now. March will be here soon enough.
In the meantime, feel free to pre-order it from Amazon or Barnes & Noble today:
And yes, this is just the first of many little sneak peeks. Stay tuned.



















[...] This post was mentioned on Twitter by Restaurant Marketing, Jeremy Epstein, Jeffrey Blake, Stacie/Lisa/Crissy, Buzzing Social and others. Buzzing Social said: via @thebrandbuilder Sneak peek at the “Social Media ROI” cover. http://bit.ly/gGiTaY [...]
Congratulations! It’s a significant achievement.
Your editors included one of my favorite words on the book jacket: ‘leverage.’
Request from the peanut gallery? Your next book could be about leadership in general and the philosophies of same.
Again, kudos to you!
New cover looks fantastic. So clean.
Couldn’t resist. Had to log in on Amazon and pre-order. Looking forward to this. Especially since my Senior Director wants to see data to back up our claims moving forward.
The cold, analytical side of this touchy-feely blade is about get crazy sharp.
Orange is always professional my friend. Always.
I’m also really excited to see that there is a free online version. More publisher need to embrace that. The next step is to get this thing in Kindle form and you’ll be ready to take over the world… hand in hand with the robots.
Whoo hoo!! Looks awesome. Can’t wait to get my for realz copy
looking forward to book tour
Very cool! Congrats on the book and be sure to keep us posted so we can buy multiple copies.
Congratulations Olivier on a much needed addition to a rapidly evolving discipline!
Thanks Tom!
You were one of the first bloggers I read religiously.
Definitely a clean cover. Looking forward to reading this and sharing it with my clients. Nicely done sir!
Can’t wait. May I recommend DC/NoVa for a stop on the book tour? Going to pre-order now…
Noted.