Nice presentation by SMI (Social Media Influence) listing some of Social Media’s most notable screwups. Notice how many times Greenpeace is mentioned in these slides. Online crisis management, anyone? (What’s your plan?)
This presentation also reminds me of something Peter Shankman talked about at #BrandCampU in Detroit last week: DBS. (The Don’t Be Stupid plan.) Think, guys. Think. Before you green-light a campaign, a page design, an update or a tweet, just think.
(Nose-deep in edits and rewrites today. No time to chat. Have a good’n.)
[...] This post was mentioned on Twitter by Restaurant Marketing, prblogger, Sweet Tea Talker, Jeremy Epstein, Arizona Social Media and others. Arizona Social Media said: Brand Builder – A short history of Social Media screw-ups http://bit.ly/aCQVZ7 RT Please [...]
The most surprising one I need to read up on was the JcPenney Commercial..
Thanks for sharing!
[...] after viewing the SMI Screw Ups presentation. “Think, guys. Think,” Blanchard wrote in a recent TBB post. “Before you green-light a campaign, a page design, an update or a tweet, just [...]
The most surprising one I need to read up on was the JcPenney Commercial
As someone who used to work extensively with the Greenpeace web team, it is really heartening to see these examples here. It was a big cultural change for Greenpeace to move beyond its more traditional real world action but I think it’s really paying off.
Thanks for pointing all these out!
I remember seeing this preso on Twitter earlier this week. Some of these mess-ups were pretty hysterical.
[...] This post was mentioned on Twitter by Social Media Lab, J-P De Clerck. J-P De Clerck said: A short history of Social Media screw-ups, slideshare via @thebrandbuilder http://bit.ly/9Q70Zu [...]
[...] (apresentação da SMI via BrandBuilder) [...]