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Archive for August, 2010

Facebook Crisis Management 101: How to make sure your Facebook page doesn’t become a PR trojan horse

Posted in account planning, communication, social media, tagged brandbuilder, crisis management, digital reputation management, facebook, global, olivier blanchard, online reputation management, pr, Social Communications, social media, social media warfare on August 30, 2010 | 30 Comments »

Back in March, Greenpeace and Nestle had a little disagreement over Kit Kat bars, palm oil, and orangutans. The anti-Nestle campaign spilled onto Nestle’s Facebook page, overwhelming the company’s Social Media team. The incident prompted two posts – one outlining the crisis itself, and the other (this one) listing ways to deal with coordinated attacks [...]

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My “Meet My Followers” interview with Kade Dworkin, and a note on facial fur.

Posted in pop culture, the brandbuilder blog, tagged brandbuilder, Kade Dworkin, magnum P.I., moustache, olivier blanchard on August 26, 2010 | 21 Comments »

Kade Dworkin missed his calling. He should have been a TV or radio show host. A few days ago, I had the pleasure of being interviewed by Kade for his “meet my followers” series of podcasts in which he gets to know… well, some of his followers on Twitter. The premise is basically this: 140 [...]

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Social Media R.O.I. for associations and non-profits/NFPs

Posted in presentation, ROI, Social Business, Social Communications, social media, social networking, tagged association, DC, NFP, non-profit, olivier blanchard, R.O.I., slideshare, smartbrief, social fish, social media, the brandbuilder on August 25, 2010 | 15 Comments »

Last week, I had the pleasure of presenting at Smartbrief and SocialFish’s final #Buzz2010 workshop of the summer. Before I get to the presentation, why not get warmed up with… Making Sense of Social Media R.O.I. (Smartbrief) by Rob Birgfeld The chatter around ROI seems to be as loud as ever. What would you attribute [...]

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The 2010 Social Media Usage report: Uncovering some scary numbers

Posted in account planning, adaptation, Social Business, Social Communications, social media, social network, social networking, statistics, tagged 2010, brandbuilder, Hubspot, Junta42, KingFish, olivier blanchard, report, social media usage on August 24, 2010 | 33 Comments »

King Fish Media’s 2010 Social Media Usage, Attitudes and Measurability report (done in conjunction with Junta 42 and Hubspot) is available here. The report is solid*, and you should definitely download it. Now, let me share what I think is the most disturbing aspect of it. Some numbers from the report itself: Nearly three quarters [...]

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On debates, thickness of skin, and cordiality.

Posted in common sense, communication, competence, conversations, responsibility, sport, standards, the great dumbing-down of America, vantage point, tagged argument, brandbuilder, civility, debate, humor, olivier blanchard, opinion, sport on August 23, 2010 | 91 Comments »

A debater with thin skin is much like a soldier without composure: He isn’t much good to his craft, not to mention his cause. I find myself debating a lot these days. Many of the topics revolve around business, brand management, crisis communications, Social Media, R.O.I. and marketing, while others touch on far more important [...]

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In Washington DC for Smartbrief and SocialFish’s #Buzz2010

Posted in brandbuilder, conference, kicking ass, ROI, Social Business, Social Communications, social media, social networking, solutions, tagged brandbuilder, olivier blanchard, ROI, smartbrief, social media, socialfish on August 17, 2010 | 1 Comment »

No blog post today as I am in Washington DC for this summer’s final #Buzz2010 event. Here is the link: http://www.buzz2010.org/ The event takes place on the morning of the 18th, so if you read this before then, it probably isn’t too late to register. My predecessors this year were Groundswell author Charlene Li, nationally [...]

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Why Steven Pressfield rocks

Posted in brandbuilder, tagged Steven Pressfield, War of Art on August 16, 2010 | 10 Comments »

I have a love-hate relationship with books. I can go months without reading anything. All it takes is a couple of bad books in a row, and I’m off the long format sauce. But since the summer started, I’ve been on a roll. I wrote recently about my summer reading list… which started – ironically [...]

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Love: How the essence of a brand fuels its purpose.

Posted in account planning, adaptation, brand elevation, brand insights, brand promise, brand relevance, tagged apple, bmw, brand, brandbuilder, Canon, lovebrand, olivier blanchard on August 13, 2010 | 14 Comments »

Buying a product. Bringing it home. Taking it out of the box. Pressing PLAY. Turning the first page. Pulling the cork. Clipping-in. Hitting the ignition. Biting into the first slice. Slipping into it. Walking into the new store. Spraying it on. Plugging it in. Connecting the pieces. Reading the owner’s manual. Shifting up. Writing your [...]

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Blanchardacus: Behind the scenes of E’lite Magazine’s interview and photo shoot

Posted in brandbuilder, fun with creativity, tagged blanchardacus, brandbuilder, E'Lite, olivier blanchard on August 12, 2010 | 13 Comments »

In case you missed the Blanchardacus piece in the August issue of E’lite, click here. Some background on this article and – more importantly – on its unusual concept for a photo shoot. Here’s how it happened. About a year ago, some UK tech bloggers and other digitally-savvy professionals were contacted about a bold little [...]

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The Problem with S.E.O. Shortcuts

Posted in account planning, web marketing, tagged best practices, brandbuilder, marketing, olivier blanchard, SEO, web on August 11, 2010 | 22 Comments »

Don’t get me wrong. I understand how important S.E.O. (Search Engine Optimization) is: In the age of Google, no company with a digital presence can be effective there without a fluent understanding of S.E.O., and an equal dose of diligence when it comes to using every tool at its disposal to make its content easily [...]

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You want results? Time to start re-investing in people

Posted in account planning, adaptation, brand planning, business thinkers, competence, competitive edge, corporate culture, corporate ecosystem, creative types, creativity, curiosity, design thinking, differentiation, economic development, excellence, good advice, google, great ideas, happy employees, hiring, HR, human interactions, hybrid thinking, ideas, ideation, identity, innovation, intelligence, leadership, management, market disruption, product development, progress, rainmaking, smart business, tagged apple, brandbuilder, competitive edge, courage, david armano, Edelman, Ford, google, hiring, ideas, ideation, innovation, inspiration, market leadership, olivier blanchard, pixar, product design, recruiting, success, zappos on August 4, 2010 | 13 Comments »

“I never knew what I wanted, except it was something I hadn’t seen before.” – Robert Altman Today is a writing day, but not here. I have a deadline looming – a sizeable amount of content to transfer to the page one tap of the keyboard at a time – so the next few posts [...]

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