I was inspired by Chris Brogan’s post today in which he discusses confidence and conviction. Before you read my comment (below), go check out his post and come back. Here are some highlights: The guest at the table next to mine asked their server, “What do you think of the halibut special?” The server replied, [...]
Archive for July 6th, 2010
Stand Out.
Posted in account planning, acts of rebellion, adaptation, brand consciousness, brand elevation, brand planning, brand promise, brand relevance, building value, business, tagged brandbuilder, olivier blanchard on July 6, 2010 | 18 Comments »
Word to the wise: If you don’t stand out in some way, you’re done. You might be able to exist, you might manage to survive, but that’s all you’ll ever have to look forward to. You can be a one-man show and still be corporate. Don’t do it. Don’t waste your time being just like everyone [...]
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