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Archive for May, 2010

Do you know who the mayor of your business is?

Posted in business, buzz marketing, community, competitive edge, customer communities, customer experience, customer relationship, fresh ideas, fun with creativity, gaming, smart business, social media, social network, strategery, tagged brandbuilder, foursquare, gowalla, hotel, location, mobile marketing, olivier blanchard, restaurant, retail, social media, starbucks on May 27, 2010 | 65 Comments »

Pop quiz: You own or manage a restaurant. A hotel. A coffee shop. A specialty goods store. A hot dog stand. A bank. A movie theater. A shoe store. A gym. A bodega. A hair salon. A sushi bar. A pub. A public park. A swimming pool. A museum. An art gallery. A city. Do [...]

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Measuring the R.O.I. of your Social Media Programs

Posted in 2009, account planning, business, ROI, Social Communications, social media, WOM, WOMM, word of mouth, tagged andy sernovitz, brandbuilder, business justification, Case Study, equation, F.R.Y., gaspedal, goals, lateral engagement, measurement, methodology, objectives, olivier blanchard, Return on investment, social media, strategy, supergenius, tactics, vertical engagement, video, WOM, WOMM on May 25, 2010 | 5 Comments »

If you have twenty minutes and want to understand the fundamentals of R.O.I., business measurement, Social Media business planning, Vertical vs. Lateral Engagement and F.R.Y., it’s all right here. This might be a good video to send to the CMO, CFO, COO and even the CEO, if you have that kind of relationship with them. [...]

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Living in the past = working in the past: How not to get “brandjacked” like BP Global PR

Posted in account planning, adaptation, bad management, brand erosion, brand planning, pr, smart business, Social Communications, social media, tagged BP, brandbuilder, brandjacking, olivier blanchard, social media, twitter on May 24, 2010 | 72 Comments »

Here’s a scenario for you: 1. Let’s imagine for a moment that you are one of the largest companies and most well-recognized brands in the world. 2. Let’s also imagine that your company/brand is having a very difficult time with public opinion and PR lately because you have created an ecological and economic catastrophe of [...]

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10 things Julius Caesar could have taught us about business, marketing, leadership (and even Social Media)

Posted in acts of rebellion, advice, history, leadership, tagged advice, brandbuilder, business, julius caesar, leadership, marketing, olivier blanchard, social media on May 20, 2010 | 56 Comments »

Continuing the series started a few weeks ago with Bette Davis, here are some lessons that a bright dead personality could teach us were they alive today. This week: Gaius Julius Caesar – a guy so successful in his time that his last name became synonymous with “Emperor”. (Point of note: the term “Czar” is [...]

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