March « 2010 « The BrandBuilder Blog

Archive for March, 2010

“We have that under control.”

Posted in account planning, business, smart business, tagged brandbuilder, business management, control, greenpeace, nestle, olivier blanchard, reality on March 30, 2010 | 15 Comments »

If I had a dollar for every time I have heard a company either say these words or infer them, I would be driving a much nicer car. “We have that under control.” Sure you do. That is why you are seeing 50%+ YoY growth. That is why you are the category leader in your [...]

Read Full Post »

Greenpeace vs. Nestle: How to make sure your Facebook page doesn’t become a PR trojan horse – Part 2

Posted in account planning, adaptation, advice, common sense, communication, community, compassion, competitive edge, conversations, Social Communications, social media, solutions, tagged brandbuilder, crisis management, facebook, Ford, greenpeace, initiative, nestle, olivier blanchard, pr, Red Chair, scott monty, Social Communications, social media on March 24, 2010 | 51 Comments »

In Part 1 of this post, we did a quick recap of how Greenpeace and hundreds of outraged environmentally-conscious web denizens turned to Nestle’s Facebook wall to air grievances on Friday March 19, and essentially turned the company’s Facebook embassy into a battleground. If you missed it, check out the post (and the comments) here. [...]

Read Full Post »

Greenpeace vs. Nestle: How to make sure your Facebook page doesn’t become a PR trojan horse – Part 1

Posted in account planning, common sense, communication, community, shock and awe, smart business, social media, tagged brandbuilder, crisis management, crisis response, Fortune 500, Global brand, greenpeace, nestle, olivier blanchard, social media on March 22, 2010 | 103 Comments »

For once, I am not going to take sides. Let’s just keep things simple, stick to the facts, and see if we can draw some lessons from last week’s coordinated attack on Nestle’s Facebook page. Not in terms of resolving the feud between Greenpeace and Nestle – I could make that my full time job [...]

Read Full Post »

Social Media’s True Value To Business: Video interview from #LikeMinds

Posted in account planning, adaptation, adoption, insight, LikeMinds, smart business, Social Communications, social media, tagged brandbuilder, business, chris brogan, economic recovery, integration, like minds, market advantage, olivier blanchard, operationalization, reseaux sociaux, social media, video, yann gourvennec on March 19, 2010 | 2 Comments »

Click on the image above and reframe your perspective about Social Media’s importance to business in 4 minutes and 4 seconds. (If the video doesn’t play for you, go watch it here.) This interview was shot during the 2010 #LikeMinds conference – mostly in the green room, which was a little noisy. Outstanding editing job [...]

Read Full Post »

Red Chair Portland (#RedChairPdx) recap

Posted in account planning, Red Chair, Red Chair Group, reputation management, social media, training, tagged #RedChairPdx, 52Ltd, ant hill marketing, brandbuilder, Executive, integration, olivier blanchard, operationalization, Portland, Red Chair Group, social media training, studio, SxSW, Webtrends on March 17, 2010 | 7 Comments »

Hi everyone! I am finally back from all my recent travels, so blog posts will be resuming shortly. I have tons of content to share, lots of video to edit and many things to discuss, but since I have a mountain of work to catch up on first, here is a short video that recaps [...]

Read Full Post »

The Strategy Trap: Why focusing too much on strategy could be killing your ability to execute.

Posted in Social Communications, social media, strategy, tagged #RedChairPdx, beth harte, brandbuilder, chris brogan, david polinchock, execution, leadership, management, marketing, mike wagner, olivier blanchard, Red Chair, Social Communications, social media, strategy, tactics on March 1, 2010 | 48 Comments »

“They were worried that I would get bogged down in wanting to do things, not just create strategy.” – David Polinchock / @lbbinc One of the topics covered during the #LikeMinds Summit this past weekend was precisely this: The chasm between strategy and execution, especially as businesses struggle to understand how to leverage, integrate and [...]

Read Full Post »