February « 2010 « The BrandBuilder Blog

Archive for February, 2010

LikeMinds 2010: Clarifying the operational framework of Social Communications – Prologue

Posted in account planning, adaptation, LikeMinds, smart business, Social Communications, social media, tagged brandbuilder, chris brogan, conference, exeter, like minds, olivier blanchard, Social Communications, social media, Summit, UK on February 28, 2010 | 22 Comments »

There is so much I want to write about the #LikeMinds conference and summit that I could go on for weeks. (And I may yet.) For now, all I can do is give you a glimpse of what is to come, and promise you a deluge of strategic, operational, and tactical insights into how to [...]

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Live from Exeter, UK – Pre-LikeMinds coverage: How to follow the conference online

Posted in conference, europe, social media, tagged Aaron, brandbuilder, conference, exeter, Fresh ID, Gould, like minds, LikeMinds, olivier blanchard, Organic development, social media, twitterface, UK on February 24, 2010 | 9 Comments »

Just had a quick morning meeting with James Moffat, Managing Director of Organic Development, a pretty clutch up-and-coming UK-based digital shop based in Exeter. (I am starting to realize that Exeter may very well be the UK’s version of Greenville, SC – albeit with cooler architecture: Not the obvious choice for big firms and agencies [...]

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Red Chair PDX: Social Media Training for Managers and Executives comes to Portland, OR on March 11 and 12

Posted in account planning, brand strategy, business, smart business, social media, social networking, strategy, training, tagged 52Ltd, advertising, ant hill marketing, Anthill Marketing, brand management, brandbuilder, CEO, CMO, consulting, Consumer Insights, enterprise, Executive, HR, human resources, integration, Manager, marketing, mba, olivier blanchard, PDX, Portland, pr, Red Chair, social media, strategy, training, Web 2.0, Webtrends on February 22, 2010 | 14 Comments »

Those of you who have been asking for Social Media training for the C-suite and other management layers are about to get your wish: Red Chair is finally launching in the US. First stop: Portland, OR on March 11 and 12. (Details below.) Before I go on, let me be super clear about what Red [...]

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The answer to most of your business problems is simply this: Be helpful.

Posted in adaptation, customer experience, customer relationship, customer service, human interactions, LikeMinds, setting goals, social media, tagged brandbuilder, Chicago, chris brogan, LikeMinds, olivier blanchard, social media, Soho on February 17, 2010 | 20 Comments »

I was digging through the vault yesterday, when I stumbled upon this fantastic post from Chris Brogan I had bookmarked almost a year ago: I believe we’re going to shift back to thinking customer service and community management are the core and not the fringe. I believe we’re going to move our communications practices back [...]

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Beware the Social Media one-trick-pony – Hiring an SM Director, Part 2.

Posted in account planning, adaptation, leadership, management, Red Chair Group, social media, social networking, strategy, team building, training, tagged #RedChairPdx, brandbuilder, CMO training, hiring, olivier blanchard, PDX, Portland, Red Chair Group, Red Chair Portland, red chair training, social media, social media director, social media training on February 15, 2010 | 15 Comments »

From Linda Zimmerman, in response to Is Your Social Media Director Qualified? One point you made in the video I’d like to highlight. You mentioned Frank at Comcast who has taken his knowledge of customer service and social media and meshed them together. This is key. EVERY professional needs to understand social media in their [...]

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Back by popular demand: Is Your Social Media Director Qualified?

Posted in HR, management, Red Chair Group, reputation management, social media, tagged brandbuilder, human resources, olivier blanchard, recruiting, Red Chair, social media, social media director, social media hiring, social media management on February 8, 2010 | 47 Comments »

You guys asked for me to re-post this piece, and your wish is my command. Share this with hiring managers, your CMO, and everyone looking into considering either creating or filling a position requiring Social Media management skills: Tip #1: Social Media Directors should know how to do their jobs without having to ask for [...]

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My Ode to Nutella – Part 2

Posted in Uncategorized, tagged nutella on February 5, 2010 | 11 Comments »

If you missed Part 1, click here. In honor of World Nutella Day (today is #NutellaDay) and by special request, here is some completely unauthorized Nutella-inspired nonsense. For extra credit, see if you can figure out what brands those ads were originally for. And last but not least… Have a great World Nutella Day, everyone.

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