In Part 1 of this series, we looked at what it takes for business managers and CMOs to come to accept that their brand is in trouble. We also discussed why it is often difficult for them to admit that they need help, and how to get over that fear-driven reflex. Today, we are going [...]
Archive for January, 2010
Where Do Brands Go To Die? Part 2: The Diagnosis
Posted in account planning, brand consciousness, brand erosion, brand ownership, brand planning, brand promise, brand relevance, brand strategy, broken brand, building value, business, tagged brand death, brand rescue, brandbuilder, olivier blanchard on January 27, 2010 | 10 Comments »
Where Do Brands Go To Die? Part 1: Accepting Reality
Posted in change, management, tagged brand death, brandbuilder, continuity planning, olivier blanchard, saving your brand, valeria maltoni on January 25, 2010 | 20 Comments »
From Brand Building to Brand Rescue: What to do when things go very wrong. Back in late 2008, Valeria Maltoni posed a great question on Conversation Agent: What happens when brands die? It was a fascinating question, and one that frankly doesn’t get enough coverage. Even now, in the middle of a global recession that [...]
Happy Martin Luther King Day
Posted in Uncategorized on January 18, 2010 | 2 Comments »
Happy MLK day. Beyond “I have a dream,” the fact that one man can help change so much just by standing up and speaking out tells you how much can be accomplished when we devote ourselves heart and soul to something we believe in. Inspiring. Be part of something greater than yourself.
Hibernation over.
Posted in brandbuilder, tagged brandbuilder, olivier blanchard on January 4, 2010 | 15 Comments »
Wow. That was fast. 2010 is here already? What happened to 2009? Oh… I’m sorry, that’s right. 2009 kind of sucked. Most people are glad it’s over. Me, not so. Not that 2009 rocked my world or anything, but I am a bit sad that we couldn’t make it better. Know what I mean?Starting by [...]
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