Merry Christmas! (et Joyeux Noel!)

Merry Christmas, everyone.

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On the importance of creating “wow” moments.

Yesterday, I received a package in the mail. Well… through UPS, actually. The doorbell rings, I go to answer, and sitting there on my doorstep is this box. Brown waves at me, drives off, and I walk back into the house with the mysterious package under my arm. I weigh it in my hand. Too [...]

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Gaspedal’s “Word Of Mouth SuperGenius” conference is this Wednesday in Chicago

Supergenius is this Wednesday in Chicago, and guess what: I’ll be there to discuss (you guessed it) R.O.I. What else will be going on at Supergenius? Case studies, how-to sessions, and real-world business development, marketing, WOM and Social Media lessons from companies like Starbucks, Intuit, Lego, Coca Cola, Graco, etc. It’s going to be pretty [...]

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Defining Social Media R.O.I. Once And For All: It’s all about the Benjamins.

Time to bring this post back for a second round. This post is the continuation of a discussion started on Marketing Profs’ LinkedIn group on July 7th. (If you don’t yet subscribe to the group, consider becoming a part of it.) Today’s video is actually two videos in one: The first half (Part 6 of [...]

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Let’s get constructive about the future of Social Media Certifications

Judging by the close to 200 pages of comments left by readers on my last post, I guess we’ve hit on a pretty hot topic this week: That of “social media certifications.” (Who knew?) So okay, let’s talk about it. 1. Do we even need Social Media certification? To be completely honest, I hadn’t really [...]

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Thanks, but no thanks: Enough with the nonsense already.

Today, I received this email from a group calling itself the International Social Media Association. ISMA for short (not to be confused with the International Society of Management Accountants – or International Sports Management Australasia for that matter): Hope you are having a fabulous day! My name is (…) and I work with (…) and [...]

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BrandBuilder post number 1,000 – Let’s talk about leadership

I agonized for a few days over what kind of brilliant advice I should share with you on this 1,000th post since the launch of the BrandBuilder blog before finally realizing that no. 1,000 is no different from 999, 1,001 or 356. So no more pondering, no more worrying about writing an epic post (the [...]

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