November « 2009 « The BrandBuilder Blog

Archive for November, 2009

Happy Thanksgiving to all.

Posted in 2009, brandbuilder, holidays, tagged brandbuilder, olivier blanchard, thanksgiving on November 25, 2009 | 10 Comments »

To celebrate thanksgiving this year, I thought I might share my Top 100 list of things I am thankful for. In no particular order: Blue skies. Night thunderstorms. Nutella. Gravity. Fine English saddles. Cheese. Architects. Seat belts. Planet Earth. Croissants. The DOW hitting 10,000 again. Satellite technology. Courage. Antibacterial soap. Power outlets. Especially in airports. [...]

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Finally delivering the Social Media playbook

Posted in account planning, adaptation, brand planning, Red Chair, social media, tagged brandbuilder, olivier blanchard, Red Chair, social media integration, social media playbook, social media training on November 23, 2009 | 6 Comments »

Building a Social Media program is about more than presence, community management and engagement. And in spite of what some “experts” may have told you, it certainly is about more than having a Facebook page, a twitter account and some videos on YouTube. The reality of the thing is that it takes more than that [...]

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UK Businesses: Two events you want to add to your calendar right away

Posted in 2009, LikeMinds, Red Chair, smart business, social media, success, tagged advanced training, brandbuilder, december, event, London, oerational management, olivier blanchard, Red Chair, register now, social media, training on November 19, 2009 | 3 Comments »

Conferences are great. You learn stuff, you meet people, you go back to work all jazzed up and energized… But let’s be honest: There are some things you just can’t get from a conference, like real training and “how to” knowledge. From my perspective no matter how much clarity I bring to topics like R.O.I. [...]

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What’s next: Operationalizing Social Media. (Huh? What?)

Posted in account planning, business, Red Chair, smart business, social media, solutions, travel, tagged best practices, brandbuilder, like minds, London, management, olivier blanchard, planning, Red Chair, scott gould, social media, the red chair group, training on November 18, 2009 | 30 Comments »

The current state of conversations in regards to Social Media and Business Okay, look. I don’t mean to step on anyone’s toes here, but how many times do business managers hungry for real Social Media know-how have to suffer through another “Social Media is what’s next” presentation before someone actually decides to help them answer [...]

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The Art of Living

Posted in brandbuilder, building value, tagged brandbuilder, olivier blanchard, zen on November 15, 2009 | 7 Comments »

I keep running into this every few months or so. It always makes me smile because it’s so true: The master in the art of living makes little distinction between his work and his play his labor and his leisure his mind and his body his education and his recreation his love and his religion [...]

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Before you can truly talk about Change Management, you have to focus on achieving clear vision

Posted in account planning, adaptation, bad management, being the best, brand consciousness, brand culture, brand planning, brand strategy, business, business thinkers, competitive edge, corporate culture, evolution, excellence, expectations, fix your brand, leadership, management lessons, performance, poor leadership, responsibility, smart business, strategy, tagged brandbuilder, business, business management, change management, growth, leadership, olivier blanchard, sonny gill, strategy, vision on November 5, 2009 | 20 Comments »

I love the fact that the comments my readers leave on the BrandBuilder blog are an endless source of topics for me to write about. I am seriously considering devoting one or two posts per week to either giving your brilliant opinions more exposure and/or answering your questions. And in that vein, why not start [...]

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Thoughts on the sorry state of Social Media Conferences – comments from readers

Posted in account planning, acts of rebellion, competitive edge, conference, social media, social networking, tagged amber naslund, brandbuilder, John Heaney, mack collier, olivier blanchard, scott gould, social media conference, steve woodruff, valeria maltoni on November 3, 2009 | 15 Comments »

Yesterday, I talked about the disappointment (to put it mildly) I feel whenever I run into a pointless social-media related conference. Particularly the kind that charges significantly more than the value it actually delivers, and essentially serves no purpose other than to further inflate the social media hype bubble instead of actually advancing the discipline. [...]

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3 Conferences and a Funeral – Part 1: Good conferences vs. pointless conferences

Posted in adaptation, competitive edge, conference, conversations, social media, tagged brandbuilder, conference, LikeMinds, olivier blanchard, social media on November 2, 2009 | 77 Comments »

As I watched Scott Gould, Drew Ellis, Trey Pennington, Daren Forsyth and Maz Nadjm address a capacity crowd at Exeter’s #LikeMinds conference two weeks ago, it occurred to me that not all conferences are created equal. In fact, I realized that conferences tend to fall into two very distinct categories: Conferences that provide real value, [...]

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