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Archive for October, 2009

Becoming P2P: Principal characteristics of the new Social Business

Posted in 2009, account planning, acts of rebellion, adaptation, culture, customer experience, customer relationship, evolution, excellence, P2P, relationships, relevance, social media, social network, tagged b2b, B2C, brandbuilder, business, culture shift, evolution, olivier blanchard, organizational change, organizational planning, P2P on October 29, 2009 | 51 Comments »

Skip this indented part if you’re in a hurry and you already know how the term P2P came to be: Though I am sure that someone thought of it long before I did, I coined the term P2P in 2008 in response to a question someone asked me about the evolution of business. The individual [...]

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First things first: The Social Media ROI presentation from the #LikeMinds conference

Posted in 2009, conference, LikeMinds, ROI, social media, tagged brandbuilder, exeter, like minds, LikeMinds, measurement, olivier blanchard, presentation, R.O.I., ROI, social media, video on October 27, 2009 | 12 Comments »

If you’ve missed seeing videos on the blog these past last few weeks, you’re in luck: I have some video for you today. By now, you’ve probably seen the full version of the “intro to Social Media R.O.I.” deck I presented at SoFresh this summer, right? (If not, go check it out here.) You can [...]

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Aaaaaand, I’m back. (In the US, that is.)

Posted in 2009, competitive edge, conference, conversations, courage, europe, travel, tagged Aaron+Gould, BBC, business 2.0, exeter, LikeMinds, Sky, social media, the brandbuilder, UK on October 27, 2009 | 5 Comments »

Hang tight, kids. I’m trying to figure out what topic to open up with after my epic 10-day trip through the UK and France. I have hundreds of pages of notes bouncing around in my head and topics flying out of my… moleskine (what did you think I was going to say?) so it may [...]

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Mr. Blanchard goes to Europe

Posted in 2009, brandbuilder, europe, travel, tagged brandbuilder, olivier blanchard on October 14, 2009 | 9 Comments »

I am going to be in Europe for the next week or so. Don’t worry, I will most likely be blogging from France and the UK. (We’re all good.) That said, my ability to approve comments may be limited, so don’t get stressed out if your comments remain in approval limbo for up to a [...]

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Best Practices For Social Media: The Basics of Program Planning

Posted in account planning, adaptation, management, social media, solutions, tagged best practices, brandbuilder, development, integration, management, measurement, olivier blanchard, program management, social media, social media planning on October 13, 2009 | 9 Comments »

Now that we’re hopefully beyond the “what is social media and why does my company need to understand it” phase, let’s move into some practical thinking. First things first: The four principle components (or building blocks) of any social media program, each with its very own management imperatives. They are (yes, in order): Development, integration, [...]

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Hey, don’t take my word for it…

Posted in 2009, account planning, social media, twitter, tagged brandbuilder, John Heaney, management, olivier blanchard, social media, twitter on October 12, 2009 | Leave a Comment »

This comment by John Heaney was so interesting that I just had to share it with you guys today. It describes a real world application of some of the suggestions I shared with you in my last post: A recent SM implementation with a national staffing firm confirmed virtually everything you wrote. From a design [...]

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How To manage an enterprise Twitter presence: Avatars, account structure and response methodology

Posted in 2009, account planning, brand insights, brand ownership, brand planning, management, social media, twitter, tagged avatar, brandbuilder, design, enterprise, keith burtis, methodology, olivier blanchard, response, social media, structure, twitter on October 2, 2009 | 62 Comments »

Keith Burtis asks a pretty interesting question on his blog today: I have been working with a few brands of late that have told me that they prefer to have their logo over a human face as their avatar on twitter. At first I had a real problem with this. Personally I love how [...]

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My Twitter 20 Interview with Jason Baer

Posted in 2009, adaptation, brand planning, brandbuilder, management, social media, tagged #twt20, brand management, brandbuilder, jason baer, jay baer, marketing, olivier blanchard, Public Relations, twitter 20 on October 1, 2009 | 3 Comments »

I had the privilege yesterday of being interviewed by Jason Baer (@jaybaer). If you aren’t familiar with Jason, he’s a frequent contributor on Marketing Profs’ Daily Fix blog as well as the mastermind behind Convince & Convert – the Arizona-based social media and email consultancy. I’ve been a fan of his Twitter interviews for quite [...]

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