I am pretty excited to announce that I will be speaking at the Like Minds Conference on October 16th in Exeter, England. The conference is the brainchild of Scott Gould, Trey Pennington, and Andrew Ellis who… presumably got the idea for this event while holding on to a pint or two. (At least I hope so.)
What I like about Like Minds so far:
1. The conference will focus on two things dear to my heart:
a) Sustainable social media practices (how to develop, manage and integrate social media programs, how to turn customers into brand advocates through social media, how to blend social media into your business mix, etc.), and
b) Best practices for social media measurement (particularly how to define and measure social media ROI).
Already, you can see how this is right up my alley. We’re finally tucking evangelism away and getting to methods and best practices. It’s about time.
2. It’s in Exeter, England.
As much as I love living on this side of the pond, it’s nice to fly back to the other side every once in a while and reconnect with my roots. (Yeah, I need a regular dose of euro living every once in a while, just to make sure all my systems are still properly calibrated.) And given the proximity of the UK to France, I’m guessing I’ll probably take advantage of being in the EU to pay my patria materna a quick visit, stuff my face with croissants and brie, shake my fist at a moped or two, and argue about art and literature with complete strangers.
Not to mention some of the sight-seeing I intend to do in the UK.
On a more serious note, the prospect of speaking at a conference in England is pretty cool, but more importantly the opportunity to learn from social media practitioners in in the UK and EU, compare notes, share stories, etc. is pure gold to me. Sometimes, you kind of have to hop out of the fishbowl a little bit and go see how the other fishies swim. I know I am going to come back with my head abuzz with ideas. (I won’t sleep for weeks.)
3. The roster of speakers.
Aside from moi, this is what it looks like so far:
Andrew Ellis @drewellis
Andrew is a creative director with extensive startup experience, a seasoned innovator, and co-founder of Like Minds. He pioneered Eyetoeye Digital as one of the earliest ‘new media’ agencies in 1993, working with both household brands, and multinationals. His work has received international acclaim, from the iconic slogan T-Shirts for Kathryn Hamnett in the early 80s, to Grammy nominations, and most recently, ‘Orbit’, a documentary-come-musical with extensive CGI of explored universe which is touring the US in 2010. Drew’s accomplisments, past and present, are available in full at his personal blog.
Trey Pennington @treypennington
Trey is leveraging social media to connect with audiences around the world. HubSpot ranks his Facebook profile as the #4 most influential in the world. Since January 2009, Trey has started or helped start ten Social Media Clubs—eight in the southeastern United States, one in the United Kingdom, and one in Australia. His home club now has over 550 members and was, for most of 2009, the second largest Social Media Club in the world. Trey’s book ‘Spitball Marketing’ is being launched at Like Minds. For more information, visit http://www.treypennington.com.
Laura Whitehead @littlelaura
Laura is a web developer and a consultant on social media integration and online community development. Based in South Devon and the founder of Popokatea, she works with awide range of clients including the nonprofit and public sector, and small business enabling them to use innovative methods and online technology to extend their reach, engage with their audience and achieve their goals. Laura was quoted in Fast Company as “the queen of nonprofit technology in the UK.” (Pretty cool.)
Andrew Davies @andjdavies
Andrew is co-founder of idiomag.com, an personalised publishing platform that is at the cutting edge of the digital publishing revolution. He also previously co-founded thruSITES, a London-based social media development agency with clients such as Universal Studios, Sky, ITV and Number 10.
Carl Haggerty @carlhaggerty
Carl is the Enterprise Architect at Devon County Council. He guides social media usage and change in businesses and organizations, creating and installing frameworks and policies for social media and networking. He has a broad background ranging from Sustainability and Community Development, Tourism & Economic Development to Business Administration and Communications. Carl’s blog is at http://carlhaggerty.wordpress.com.
In other words, no fluff. And some new voices, which I like.
4. Meeting a whole new batch of tweeps in the real world, all of whom will have really cool accents.
You can’t beat that.
5. The price of admission.
While some social media conferences charge upwards of $1000 for the privilege of listening to celebrities talk about their twitter adventures, this one made sure to make admission affordable, therefore open to all. I like that. If you book now, You’re only looking at 25 quid. At the door, 35 quid. I have a lot of respect for that.
And if you intend to be there, drop me a note.