Back in January of 2009, Conversation Agent‘s Valeria Maltoni / @conversationage published a great little e-book she co-produced with a dozen of us with a simple purpose: Blow. Your. Minds.
I kid. The premise was actually this: Outline a set of Marketing imperatives for 2009, as seen by some of the industry’s thought leaders. With contributors like Beth Harte, Francois Gossieaux, Amber Naslund, Mike Wagner and myself (among others) sharing thoughts on what’s what, it’s a great little read. It’s called Marketing in 2009, and you can download it here.
Why bring it back up? Well, two reasons:
1. It’s been 8 months, so it was time to dust it off and revisit some of the topics and arguments presented in the piece. Most are still 100% relevant today, so they’re worth discussing again. Your business (or your clients’ businesses) need this kind of insight today more than ever.
2. My piece on tying Social Media to real business performance by using the F.R.Y. methodology makes a great companion to the R.O.I. presentation I delivered this week at the Social Fresh conference, and some of the early videos posted on smroi.net.
By the way, if you weren’t already aware, most of the content I publish (video, audio, presentations, interviews, etc.) about Social Media ROI automatically ends up on smroi.net. It’s a nice convenient place to send anyone with questions about Social Media ROI – much more than having to dig through this blog’s archives, anyway – so don’t be shy: Use it. It was built for you guys. (Big, BIG props to Kristi Colvin for building that site in Tumbler for me. It’s shaping up super nicely.)
I’ve even added a little boxy thingie (below) in case you want to paste the ebook to your website. Feel free to grab it if you want:
Nice hair bro, and the turtle neck, you almost have the 70′s down
Brilliant reminder, Oliver. It’s been on my desktop for months and I just had to download it again and email it out to a handful of clients.
You, Mike Wagner, Valeria Maltoni, et al, make this industry an inspiring place to work. The ideas exchanged in this book and within your respective blogs, web sites and social media accounts are priceless.
THANK YOU!
Keep Cooking (For everyone’s sake)!
Andrew B. Clark
The Brand Chef
Hey, thank you for bringing that out again, Olivier. We should be taking a close look at it to see how far we’ve come through the year. It was quite a talented collection of view points and experiences.
Hello,
Thanks for this great posting! i like the hair thought! Very into 70′s!
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Thanks 4 article
I look forward to going over the material. I just downloaded it and started on the introduction. I must say I am disappointed to see a typo on the first line: “exortation” when I believe what Valeria meant to say was “exhortation.”
We type so fast, sometimes that happens.
Exceptional stuff, I seriously mean it. I have been hunting for a long, long time for such
a thorough information. First 7 pages in google search results
brought me NOTHING; I’m disturbed your blog was so deep down in the search engine results.