Another Social Media ROI presentation: What made-up nomenclatures say about their authors.

Feeds:: Posts; Comments

« Time to get into startup mode again: Part 2

Another Social Media ROI presentation: What made-up nomenclatures say about their authors.

August 4, 2009 by Olivier Blanchard

I was kindly invited by Social Media Club Greenville to be a presenter during their inaugural Pecha Kucha event last week and brought with me an atypically short and succinct presentation with me. (If you aren’t familiar with the Pecha Kucha model, it’s like this: 20 slides, 20 seconds each. That’s it.) Being of the school of blabber, limiting myself to less than 7 minutes to present anything (much less say hello) is nigh impossible. I gave it a shot anyway, and this preso is the outcome of this little exercise.

The point: Illustrating twelve misuses of the term “Social Media R.O.I.” overheard over the last nine months, and attributing them to the most likely culprits: very specific personality types within organizations – the ones most likely to come up with them and actually have the huevos to use them as if they were in fact real.

Here you go:

If the link doesn’t work or you cannot access it via your mobile device, go check out the slideshare presentation here.

There are many more types of Social Media Monkeys (and misuses of Social Media R.O.I.) but given the format, I only had time for these 12.

I will add a link to the video of the presentation as soon as I get my hands on it. Thanks to SMC Greenville, Trey Pennington and the Jackson Marketing Group for putting on this very fun event. More photos (courtesy of Trey Pennington):

About these ads

Posted in brandbuilder, social media | Tagged brandbuilder, greenville, olivier blanchard, pecha kucha, Social Media Club | 5 Comments

5 Responses

on August 4, 2009 at 09:12 | Reply Eric Swain

Fantastic, Olivier!

I started a blog post recently on why/how the term “ROI” has been hijacked by people for uses that it was not only not intended for but for which are in fact inappropriate.

But because I am a terrible blogger (http://limenoodle.com/2009/08/04/i-am-a-terrible-blogger/) I haven’t finished writing it yet.
- on August 4, 2009 at 14:19 | Reply Olivier Blanchard
  
  Don’t sweat it, Eric. I’m still taking my time with a 2-month old series on how to frame the ROI calculation method. Slack bloggers of the world unite.
on August 4, 2009 at 13:06 | Reply Kim Brater

“Return on Incompetence” – that’s awesome. Great slide deck.
- on August 4, 2009 at 14:17 | Reply Olivier Blanchard
  
  I thought you might like that. I wish I’d gotten more laughs out of my audience though… A few people didn’t seem to find it funny.
on August 10, 2009 at 11:17 | Reply storyboarding

“Return of Incompetence” is more appropriate for this monkeys. Wakekekekeke

Signature: Telling stories with right storyboarding presentation together with PowerPoint presentation is like owning a printing press and printing your own currency.