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Archive for August, 2009

presentation

I have to send out a big thank you to Kipp Bodnar and Jeff Cohen for shooting and posting (respectively) bootleg video from my Social Media R.O.I. presentation at #sofresh last week. You guys rock!  Video is definitely not as fun as being there, but in this case it’s pretty damn close.

Check it out here. (If you’re using a smart phone to watch it and the video doesn’t play, go here.)

Incidentally, though conferences don’t always like to see some of their content turn up on YouTube, Viddler and Vimeo for all (non-paying non-attendees) to see, I encourage all of you to bootleg videos of all of my presentations whenever applicable anyway. How you use the videos is your business. (Tip: Don’t forget to give the conference credit and allow a few days to pass, just… you know… to be nice.) Either way, you have my blessing. ;)

Note: Concerning the caption at the top of the video, I am actually @thebrandbuilder, not @brandbuilder. (I wouldn’t want you to follow the wrong dude.) :D

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airplane

I have one question to ask you today. Before I ask it, I want you to know that you are going to have to think really hard about the answer for 5 seconds, then click on the link to go say yay or nay.

Okay, ready?

Here we go…

Here’s the question: Do you want to see me at SxSW 2010?

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If the answer is yes, go here and vote for the proposed panel on Social Media Ménage à Trois: Making ‘happy time’ with Advertising, Marketing and PR via Social Media.

If you aren’t sure, go here and read more about it. If you vote yes and the panel is approved, expect an experience at least as memorable as the proposed panel’s title, I kid you not. Don’t put it off. You have to vote TODAY, as the deadline fast approaches.

Just know that my SxSW plans for 2010 are now in your hands.

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Watch this presentation. It is one of the smartest outlines of the current state of Social Media integration (cultural and corporate) I have seen yet. And David’s unmistakable design style works really well here. Pay particular attention to the sections on cultural change and core archetypes. Good stuff. Insightful.

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Part 1: The definitive Social Media R.O.I. presentation

So there it is. The Social Media ROI (#smROI) presentation many of you were waiting for. Sure, I still have a few videos to shoot to complete the series, but a lot of the content and methodology is right here in this simple deck – from what ROI is and isn’t, to the basic methodology to link ROI (financial outcomes) to specific social media activities.

Think of this as a Social Media R.O.I. proof of concept methodology, that you can use as a foundation for social media measurement from a real business perspective.

What you will find in this presentation:

The business definition of R.O.I., the case for business justification of social media, the actual R.O.I. equation, a step-by-step method for creating a Social Media R.O.I. proof of concept, and real world no-nonsense advice.

What you will not find in this presentation:

The typical BS spewed by social media and media measurement “gurus” who obviously have no idea what they are talking about.

If your boss or client is still not getting the answers they want when it comes to the Social Media R.O.I. question, point them to this presentation and see if it strikes a chord.

If the presentation doesn’t launch for you properly, you can go check it out on slideshare here.

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Part 2: Social Fresh recap

I can’t list all the great people I met Monday at Social Fresh, so I apologize if I’ve omitted your name in this post. Leave me a comment to slap me upside the head if I forgot to include you here, and I will rectify my omission pronto. Anyhoo, I am pretty stoked to have finally met @keithburtis @gialyons @gavinbaker @smashadv @wendywells @nathanrichie @ENDsessions @cammicam RichTucker @beccabernstein @theRab @ryamstephens @djwaldow @gilliatt @waynesutton @gregcangialosi @areich @waynesutton (@armano @abellmas @amywood @spikejones and @tinkhanson I already knew. You don’t count.)

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I missed all of the morning sessions (I was being Mr. chatterbox in the lounge) but killer presos from @armano @gialyons and @spikejones in the afternoon. You couldn’t ask for a better afternoon lineup. Seriously, for a relatively small conference, the content was super solid.

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I really have to commend Jason Keath and his army of volunteers for pulling of this pretty awesome conference.

Yeah, maybe the SxSW’s of the world get all the press, but sometimes these small conferences pack a hell of a punch too. (Good things do come in small packages sometimes.)

It’s pretty much a given that SoFresh will be back (and I’m hoping it will spread to other cities, for that matter). Looking forward to the 2010 edition!

Note: I will post links to other presentations, flickr galleries and videos as soon as I have the urls.

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socfresh2

Monday 24 August is Charlotte, NC’s much anticipated Social Fresh conference. If you’re in the area and want to hang out with me, David Armano, Gia Lyons, Keith Burtis, Nathan Gilliat, Spike Jones, Chris Harrington, and many more, this is your chance. (Without having to fly to NYC or Chicago or Boston, that is.)

In case you’re in the neighborhood and want to crash the conference (I think it’s sold out, but where there’s a will, there’s a way), click here now for the schedule.

For the full roster of speakers, click here (and scroll down).

To find out how to get there (before we start tweeting and live geo-tagging) click here.

I probably won’t have a whole lot of attendees since my session is competing against the Facebook, Ripple6 and Dachis panel on “meeting your customers on their turf,” so we’ll plan on keeping the ROI discussion fun and open to dialogue.

The point here is to teach attendees the fundamentals of how to measure the real ROI of Social Media activities and integration, not just to talk about it. ;)

I hope you’ll be able to make it. I look forward to the event and meeting many of NC’s Twitterati.

Cheers,

Olivier

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BMWm3

Below a little video of the afternoon several local bloggers and twitterati got to enjoy, courtesy of Kamran Popkin and the BMW Performance Driving School. Look for cameos by @JimSharp, @Nullvariable and @brainsonfire (Matt Reese).

Incidentally, Matt is insanely fast in a car, so never EVER let him race you for money.

I really can’t thank Kamran enough for hooking me up AND the BMW PDS’s staff for taking such good care of us while we were there. Everyone – from the catering folks and event coordinators to the driving instructors – is absolutely top notch, as is the facility.

Something I learned today: Any new BMW owner in North America can take delivery of their new car right here at the factory, then drive it to the school for an afternoon of classroom and practical driving instruction. You pay to get here, but once you’re in Greenville, BMW takes care of the rest: Hotel, food and the driving instruction. How cool is that!

BMW classroom

A few other things I learned today:

@Jimsharp likes to live (and drive) on the edge (of the road).

Also, he doesn’t stop. For anything. Not even puppies. (Okay, maybe for puppies.)

BMW2car

Good luck flipping an X5 out on the range. These things cling to walls like spiderman.

Pedal to the metal feels GOOD.

Not hitting any cones is more important than a little extra speed.

Real drivers don’t use traction control.

BMWx5

Some BMWs drive themselves.

It’s all fun and games until someone loses control of their bodily functions.

BMWs aren’t just cars. They really ARE ultimate driving machines.

Driving fast makes me sweat a little bit.

I like the smell of burning rubber in the afternoon.

What you’ll see in the video:

The first driving exercise was a slalom course designed to teach us how to take tight corners at high speed in varying surface conditions (wet/dry).

The second driving exercise was a timed run in the M3 designed to teach us to a) negotiate sudden sharp turns at high speed. (The turn is sharper than it looks.) Also, b) precision stopping from max acceleration.

The third driving exercise was the X5’s 4×4 course. (No racing there.)

The fourth exercise was just a fun ride with one of the school’s professional drivers.

Oh, and if you’re wondering what tunes you heard in that video:

“Shooting Star” by David Rush

“Throw Water On Them” by Asher Roth

Thanks to Jim for shooting most of the in-car stuff. If the video doesn’t play for you, go watch it here.

Also, check out Jim’s video (most of the in-car footage was shot by yours truly). Great editing and music by Jim. Good stuff:

If Jim’s video doesn’t load for you, watch it here.

BMWlineup

PS: No cones were harmed during the shooting of this video. (At least not by us.)

PPS: Want to play like we just did? BMW has a ton of programs for drivers of all levels (even for teenage drivers). Check out the performance driving school’s web page for more info.

PPPS: I don’t work for BMW, didn’t get paid by BMW and have no ties to BMW whatsoever. Everything mentioned on this blog about BMW comes from the heart. (Disclosure.)

Have a great weekend, everyone! I look forward to seeing some of  you at Social Fresh Monday (Charlotte, NC).

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