You’re always in beta. Always. If you think you aren’t, you’re already falling behind and bleeding relevance. What does being in Beta mean? It means being in perpetual test mode. It means constantly asking “how could I do this better,” even when this worked just fine. How can I listen better? How could I improve [...]
Archive for July 2nd, 2009
You are ALWAYS in Beta.
Posted in adaptation, advice, being fearless, being the best, brand culture, brand planning, brand relevance, brand strategy, change, change agent, competitive edge, corporate culture, culture, design thinking, differentiation, discipline, discovery, efficiency, evolution, excellence, fresh ideas, hybrid thinking, ideation, IDEO, innovation, insight, inspiration, kicking ass, leadership, lessons, management lessons, market disruption, market research, Nike, opportunity, passion, perfectionism, performance, product design, product development, progress, relevance, routine, smart business, strategy, success, triathlon, vision, tagged brandbuilder, business, competition, hybrid thinking, improvement, innovation, olivier blanchard, perpetual beta, triathlon on July 2, 2009 | 32 Comments »
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