What Marketing Can Be

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What Marketing Can Be

June 5, 2009 by Olivier Blanchard

A little thought for today:

Marketing is usually there to help sell a product or brand, but when you actually have something real to say – something valuable, something authentic, something that matters – marketing simply turns into a means of celebrating your culture and sharing it with the world.

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Posted in account planning, brand consciousness, brand culture, brand elevation, brand planning, brandbuilder, brands, identity, inspiration, marketing | Tagged brand, brandbuilder, marketing, olivier blanchard | 3 Comments

3 Responses

on June 5, 2009 at 13:27 | Reply Stuart Foster

Ah. Something that matters. Now that is the most important part. Love the picture btw .
on June 15, 2009 at 14:57 | Reply Steve Jones

I love your comment on marketing’s potential relevance. So often marketing falls short of becoming a cultural celebration, but when it does acheive that, it is so tremendously powerful.
on July 2, 2009 at 08:57 | Reply @mirywhitehill

well said!